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Re: Coming Soon to Virgin TV (2013) Vol. 2.
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Re: Coming Soon to Virgin TV (2013) Vol. 2.
No other provider has Atlantic.
Sky freely admit that they use Atlantic as an exclusive to attract people to their service. What more evidence do you need? I think that negotiations never really ended between VM and Sky over Atlantic; I suspect it's a not too frequent but on going discussion, though this is supposition on my part and may not be correct. I do think there will come a time when the price is right for both parties and I do think that when Atlantic launches on Now TV, that will change the Dynamic. At that point Sky will no longer be using it as an exclusive to draw people to a Sky satellite subscription. So Sky may calculate that they will get more from a constant fixed revenue from VM than from the number of VM users that decide to subscribe to Now TV just for Atlantic content. |
Re: Coming Soon to Virgin TV (2013) Vol. 2.
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Re: Coming Soon to Virgin TV (2013) Vol. 2.
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Re: Coming Soon to Virgin TV (2013) Vol. 2.
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the dance everyone does though not sure what the latest dance craze is these days across the atlantic...:) |
Re: Coming Soon to Virgin TV (2013) Vol. 2.
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I agree that the suggestion that the price is unreasonable is an assumption, but I really do believe that the available evidence points to it being a fair one. |
Re: Coming Soon to Virgin TV (2013) Vol. 2.
Is Sky Atlantic going on to Now TV then?
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Re: Coming Soon to Virgin TV (2013) Vol. 2.
Its a simple equation for Berkett. Will the new customer attraction and reduction in churn cover the cost of taking the channel. The answer appears to be no as they are still attracting new custom even though they don't carry it.
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Re: Coming Soon to Virgin TV (2013) Vol. 2.
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Re: Coming Soon to Virgin TV (2013) Vol. 2.
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What we don't know is how they will give access to Atlantic. It could be the whole channel, just individual series, seasons and episodes or one big entertainment package including all or several of the channels that Sky broadcast on satellite. |
Re: Coming Soon to Virgin TV (2013) Vol. 2.
I think it will be a small channel bundle along the lines of Sky Basics.
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This is why I don't get why VM Customers are waiting for Now TV, seen as they can access Atlantic with a Sky Go Monthly Pass |
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