Re: ESPN, BT, Euro, Premier and Sky Sports news
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The whole idea of competition is that it drives prices down. Let's see how this works in the area of Sport TV. One thing is for sure, ever higher prices is going to get an ever lower share of the audience. Something's got to give. |
Re: ESPN, BT, Euro, Premier and Sky Sports news
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Re: ESPN, BT, Euro, Premier and Sky Sports news
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I'm not really sure how clever our strategic bt are being, it just looks to me like they're chucking all their money in andthen playing the hand they get dealt. |
Re: ESPN, BT, Euro, Premier and Sky Sports news
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Market competition that drives prices down occurs when two products or services can easily be substituted for one another eg petrol from Esso or Shell. However, this is not the case in sports rights as they are sold on an exclusive basis so offerings from Sky, Eurosport and BT Sport are not easy to substitute for each other. However, if BT acquires more Premiership rights in the next auction, then it may become more easy for more people to substitute BT Sport for Sky Sports and price competition may then occur. |
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I'm thinking along the lines of Apple , Google etc bundling a free apple TV device with annual or monthly season tickets to help bring more people onboard to their own eco system and help with selling companion products such as iPad/iPhone etc. |
Re: ESPN, BT, Euro, Premier and Sky Sports news
Hi Muppetman, thanks for the compliment :)
I don't pretend to be an expert in this field and each sport is different. In terms of something like the Premier League, I can't see the League wanting to be tied to one hardware or software manufacturer for the majority of its matches. That is one factor which has helped ensure BT Sport is on Virgin; the League wanted it to be on as many platforms as possible. And if you just ended up with two rights owners for lots of territories then it's quite risky for the sports rights owners. I could see companies like Apple and Google interested in lesser rights, eg goal clips, highlights etc but at the moment they're quite US-focussed; Apple TV doesn't even have the UK catch-up services. And even then you get into the debate about who owns the customer relationship - the device manufacturer or the mobile network! |
Re: ESPN, BT, Euro, Premier and Sky Sports news
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Re: ESPN, BT, Euro, Premier and Sky Sports news
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http://www.theguardian.com/media/2009/sep/01/uefa-europa-league-espn Is there a minimum bid requirement for the Premiership rights? If no other broadcaster showed interest, and SKY and BT did make a joint bid, what would stop them from making a silly offer i.e. half of what they currently pay for the rights? That might force the Premer League to launch their own football channel, which would be available on all TV platforms. A standardised subscription fee accross the board regarless of who your TV provider is. All fixtures shown on just 1 channel, if that would be allowed. No need to subscribe to both SKY and BT to catch all the action. |
Re: ESPN, BT, Euro, Premier and Sky Sports news
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What you are probably seeking is a non-exclusive rights sale so that more than one broadcaster can show the same matches. That does not raise the same level of income for the sports rights owners so would have to be legislated for by Government. |
Re: ESPN, BT, Euro, Premier and Sky Sports news
at one point BBC had 10 championship games as season, does anyone know if that was a one off or a special that season that they had to show 10 of free to air ,
and to "appease" the wider audience would the premier league consider anything like that? |
Re: ESPN, BT, Euro, Premier and Sky Sports news
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Unfortunately, I can't see Sky and BT making a silly offer because this would put them in peril of another company coming in to snap up the rights. But certainly, I would have thought there was room to reduce the price paid to more acceptable and sustainable levels. How this is managed in practice is another matter. The two companies could decide between them to show all the matches, or they could divide the spoils between them. They could even decide to sell some of the matches to other TV channels if the Premiership rules allowed it. One way or the other, something has to give, because prices cannot simply keep spiralling in an upward direction. Customers simply won't pay the exorbitant prices at which the subscriptions would have to be fixed in order to pay for itself. I know some of you don't see it, but you must agree that there is a price beyond which people won't pay, so a solution will have to be found. ---------- Post added at 13:21 ---------- Previous post was at 13:17 ---------- Quote:
In respect of that main package, BT and Sky Sports could submit a joint bid. That is what I meant. |
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At the moment there's not a public backlash against prices for pay-TV sports and sales are healthy. This may change in the future but rights have risen despite the recession and there's currently no pressure on the Premier League to alter the way they sell their rights. ---------- Post added at 13:42 ---------- Previous post was at 13:40 ---------- Quote:
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Re: ESPN, BT, Euro, Premier and Sky Sports news
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As for another company stepping in, they are not going to step in if they have to pay an astronomical price because they won't get their money back. It's up to the bidders to judge the position and to bid accordingly. I am only trying to point out that the only way is not necessarily up. I don't need to remind anyone here that BT have got more money than Sky. In the end, we are in their hands IMO. I don't think there are any rules that say a joint bid cannot be made, are there? Consortium bids aren't disallowed in other areas of the commercial world. Was this your assumption, Andrew, or do you know this for a fact? |
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The Premier League rights are exclusive; a joint bid by definition would not be as I understand it. |
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