Re: ESPN, BT, Euro, Premier and Sky Sports news
Quote:
Originally Posted by Doug P
(Post 35644229)
Good post but don't agree. BT will snap sooner or later and Sky will still be there. My feelings are not from a love of BSkyB just know BT will suffer for this foolhardy strategy and their customers will suffer the most.
I don't say they are unworried but the deal with VM was wrong from BT's POV and this Champions League deal is worse... Sky will continue to dominate tv sport but maybe to less of a degree... but they'll get the CL back again.
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Well, no-one knows how the future will pan out, but I think you are wrong in saying BT will snap and Sky will win out. I don't think that even Sky are going to pay the huge sums that BT seem to be prepared to pay to get football rights, and if I were a betting man, I would be seriously considering the prospect of BT being the main Premiership provider when the current rights are up. I understand your suspicions, which are borne of Sky's past record of winning, but I think this is one battle they are going to lose.
As far as BT's deal with VM is concerned, I don't understand your viewpoint. I dare say that BT are making more money out of the deal with VM than if they required subscriptions because the subscription rate is likely to have been very low indeed. The money they are getting from the XL deal is guaranteed income and it will help their audience figures for advertising purposes. It is one of the few football deals that is actually good for customers! |
