Re: Marketing Tivo
Quote:
Originally Posted by muppetman11
(Post 35198407)
Agreed but a company should always brief all staff on such products , if only to bring it up and sell the product by word of mouth to friends and family etc.
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Are you kidding? All companies should tell all their staff about all their products? Even the likes of (for instance) Sony, who probably have tens of thousands of products stretching across a wide range of industrial and commercial markets? Think about it. The average consumer sees a few things with Sony logos (PS3, TVs, camcorders etc), but they actually make products for hundreds of markets that have little or nothing to do with consumers, ranging from small computer chips to things like satellites.
VM are focused on a smaller area than Sony, but even they can have staff that are nothing to do with their consumer products. Why would briefing (say) their networks guys (core networks guys, not those who go out to customers) increase sales significantly for tv? I doubt it would.
A more serious problem that the kind of disclosure you propose would introduce is that while it may or may not increase sales, it does increase your competitors chances of finding out your future plans. This is not good for any company.
You could argue that vm did a good job of revealing Tivo way before it was ready. They did. However, it was not until they had signed an exclusive deal with Tivo, which would have limited how sky could react.
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