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Re: Any official numbers yet
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Hence they need hundreds of thousands of customers to swap over to cover it. I think someone else said on another thread that's a Sky customer's average spend is £40. £875mil profit for the last financial year divided by 8mil customers = Rounded up £120. Thats £10 profit per customer per month. (I know its crude but there are factors on both sides which can make it higher and lower) 60mil loss divided by £120 profit per customer = 500,000 customers need to swap. Calculations are very crude, but i would be prepared to drop the figure by 100k of customers just to make people happy. Any takers for 400k of customers swapping? Of course Virgin would be on their rear ends if this did happen, but in a single quarter it didn't affect them when 37k left, it will need a huge amount to make a serious impact on them. |
Re: Any official numbers yet
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the only real way though to get competition for this market would be to make all platforms carry all channels then you just pick who you pay your money to |
Re: Any official numbers yet
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