Re: Virgin Media plans ‘imminent’ launch of targeted advertising
 

:(

I always watch everything recorded so I can FF through ad breaks but I am still concerned that, presumedly, my click stream will be "anonomously" scrutenised in order to provide me with something I do not want. :mad:

Re: Virgin Media plans ‘imminent’ launch of targeted advertising
 

I'm sure you can opt out , if you go into your My Sky online then click Marketing preferences.

Re: Virgin Media plans ‘imminent’ launch of targeted advertising
 

Thanks I will take a look.

Re: Virgin Media plans ‘imminent’ launch of targeted advertising
 

You can, but why would you? Give me personalised adverts over random ones any day.

Re: Virgin Media plans ‘imminent’ launch of targeted advertising
 

Everyone to their own.

Personally if I am looking for something I prefer to rely on the recommendations of friends, family and my own research rather than being bombarded with ads from companies who are prepared to spend the most on publicity. Personal experience has always shown that those type of companies invariably deliver inferior products.

Re: Virgin Media plans ‘imminent’ launch of targeted advertising
 

I'll bow to your experience. ;)

http://www.nielsen.com/uk/en/insight...vertising.html

Re: Virgin Media plans ‘imminent’ launch of targeted advertising
 

So Sky spend much more on a few TV adverts than VM spends sending letters through my door a few times a week. If only Virgin had spent the difference to provide a better service for their suffering customers.

Not a lot that can be done about targeted ads on the tv unless there is a separate ad server you can block, which isn't going to be likely.

I do wonder how good the targeting will actually be and if it is worth advertisers paying more for it. If they did it by when you changed channel and by catchup/on demand it would make more sense than all programmes you watch. If you went out all day and left it on a channel you don't normally watch, would they count those programmes as something you watch for example.