Cable Forum - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

My apologies to bigbadcol, jca11 and ceedee - you're right I've got some things to learn about netiquette

bigbadcol: I work for Phorm not a PR agency. I'm not sure what your point is about Virgin Media. We do have agreements with it, BT and TalkTalk - we reiterated that in a financial statement today. Plus Virgin approved the press release we issued on 14 February

jca11: I have passed your question to our legal guy and will chase for an answer for you.

ceedee: Probably the person most in need of an apology since it seems you sent in your question a while back. I'll pick that one up first since it has been outstanding the longest

And yes, I know Alexander has a list of questions as long as your arm, which I'm trying to get answered. Lawyers can be slow in the speed of their responses so please bear that in mind - it just seems to the way they work

Alex @ Phorm

mark777

10-04-2008 19:44

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

:welcome: Ursine

Another Guardian article :-

http://blogs.guardian.co.uk/technolo..._and_more.html

ceedee

10-04-2008 19:53

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:

Originally Posted by Alex @ Phorm (Post 34525296)

ceedee: Probably the person most in need of an apology since it seems you sent in your question a while back. I'll pick that one up first since it has been outstanding the longest

No problem, Alex.
After all, I *am* working to put you out of work...
;)

kt88man

10-04-2008 20:02

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:

Originally Posted by AlexanderHanff (Post 34525295)

All it would take is a little bit of regex.

Alexander Hanff

That's why the whole thing is scary... We've also all read their patent...

Another thought... To be of any real value in targeting adds one would need some demographic information... I wonder how that could be obtained... Nuff said...

SMHarman

10-04-2008 20:05

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:

Originally Posted by kt88man (Post 34525308)

Because your UBR name has nothing to do with your geographic location.

---------- Post added at 15:05 ---------- Previous post was at 15:04 ----------

Quote:

Originally Posted by mark777 (Post 34525298)

:welcome: Ursine

Another Guardian article :-

http://blogs.guardian.co.uk/technolo..._and_more.html

Quote:

Phorm can't seem to get the hang of staying out of the news (possibly because it's now hired a small army of PR people). So here's your roundup on what's been going on.

Isn't that the point of PR people to get you in the news without the need to pay for advertising.

popper

10-04-2008 20:05

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

i didnt see this one posted from yesturday so here ya go
http://bits.blogs.nytimes.com/2008/0...-your-surfing/

as a service for the US readers looking in, i thought id just mention NebuAd alongside Phorm as we in the UK might be seeing them soon anyway.

http://news.google.com/news?oe=utf-8...hl=en&q=NebuAd

http://bits.blogs.nytimes.com/2008/0...ref=technology

http://www.marcporcelli.com/2008/04/...nspection-dpi/

i read a comment somewere the other day that NebuAd are another re-named spyware companys but cant find the reference now.

and strange as it seems NebuAd dont have a http://en.wikipedia.org/wiki/Special...?search=NebuAd that needs correcting perhaps.

Alex @ Phorm

10-04-2008 20:05

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:

Originally Posted by ceedee (Post 34525304)

No problem, Alex.
After all, I *am* working to put you out of work...
;)

I hope not - I'm enjoying all the work you guys and gals are generating for me! ;)

AlexanderHanff

10-04-2008 20:08

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Shameless Digg request:

http://digg.com/tech_news/Is_Phorm_a...search_engines

Alexander Hanff

popper

10-04-2008 20:20

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

you have to join digg to do it but thats OK...

AlexanderHanff

10-04-2008 20:36

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:

Originally Posted by popper (Post 34525328)

you have to join digg to do it but thats OK...

Well yes but I expect many of us are already registered there :)

Alexander Hanff

---------- Post added at 20:36 ---------- Previous post was at 20:27 ----------

Search Engine search terms are probably one of the most valuable assets of a clickstream with regards to building profiles. So if this data suddenly became unavailable due to SSL it should have a significant impact on the efficiency and value of the Phorm "product".

By showing that this is a real risk to search engines it allows the search engines to look at managing this risk through methods like SSL.

Alexander Hanff

popper

10-04-2008 20:48

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:

Originally Posted by Alex @ Phorm (Post 34525296)

now you have confirmed your a real Phorm Employee,are we to assume your a real tech? or what are your dutys there?, it would be a good thing if you gave a direct answer to this #2807 question.

and a new one for you, iv asked this before elsewere, but who exactly is your Phorm legal guy?.

the UK guys name address and contact Number and business email address please, as well as the US legal guys in your Phorm employ or retainer etc.

and who was that QC you employed for the legal opinion, name, business address etc...

CaptJamieHunter

10-04-2008 21:06

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:

Originally Posted by AlexanderHanff (Post 34525318)

Shameless Digg request:

http://digg.com/tech_news/Is_Phorm_a...search_engines

Alexander Hanff

Posted on reddit too :)

AlexanderHanff

10-04-2008 21:12

Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:

Originally Posted by CaptJamieHunter (Post 34525374)