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Re: VM loses UKTV channels
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Apparently actually answering people's questions rather than copy and paste responses for three days is the childish option, now. Speaking of childish: What do your fictional insiders say about how things are going, btw? |
Re: VM loses UKTV channels
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Re: VM loses UKTV channels
Well, to be fair, they wanted to play with the ball, whereas the other team wanted to take it from them and sell it for their own profit while giving them none of the money...
Are you saying they should just have happily accepted the fee reduction, despite their viewing share and on-demand viewing share on Virgin increasing? |
Re: VM loses UKTV channels
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Re: VM loses UKTV channels
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Eden Drama we would Keep Dave Gold, Home (but launch Home HD) and Good Food. But add all the new Alibi shows from the US to W. Then join Alibi and Drama up becomes know as Drama with +1 and HD Also join Eden up with Yesterday to become Yesterday and launch an HD Channel. This is only Media Boy HQ Views NOT Virgin Media or Skys. |
Re: VM loses UKTV channels
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Re: VM loses UKTV channels
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Re: VM loses UKTV channels
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Re: VM loses UKTV channels
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I can't see VM backing down on this, although they may meet them half way, possibly, recognising customer protests. However, it may be that Virgin want to reduce the amount of repeated material they are offering and increase the quality of programming. I certainly would not object to that, personally. There will be more content coming soon, so I will reserve judgement at this time, although personally, I'm not going to miss any of the UKTV channels, which are tired and dated. |
Re: VM loses UKTV channels
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On cable, it varies, with some channels paying for the privilege (e.g. shopping channels), some getting a free ride, and others getting paid for carriage. UKTV was a bundled package, Virgin pay UKTV for a bundle of free and subscription channels. Virgin are right to say that the bundle is not as valuable as it once was, since the content of the subscription channels is no longer premium. UKTV are right to hold out for as much as they can, but both sides will need to compromised eventually. |
Re: VM loses UKTV channels
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Re: VM loses UKTV channels
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Virgin will be balancing the cost / saving of having / not having UKTV channels against their estimate of the churn rate / drop in subscriber numbers. A fairly simple cost vs revenue equation. UKTV will be weighing up the income / loss of income from Virgin and the drop in advertising revenue as a result of smaller audiences. UKTV costs are pretty much fixed, so for them it is pretty much a question of how much revenue can they get, or to put it another way, how little are they willing to tolerate? |
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There is nothing wrong with UKTV's strategy of 5 free and 5 pay channels, but they do need to refine the remits and tone down the content sharing. |
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