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Re: Linear is old tech - on demand is the future
Further evidence that our conventional linear channels are in decline worldwide.
https://www.broadbandtvnews.com/2018...or-challenges/ The National Audit Office says audiences are spending less time watching TV channels and buying fewer DVDs than they have previously. At the same time increased viewing to subscription video on demand services including Netflix and Amazon is impacting traditional pay-TV audiences. Such changes are being felt by BBC Worldwide – which represents 90 per cent of the BBC’s commercial revenues – and has seen profits fall by 68 per cent from 2012-13 to 2016-17. |
Re: Linear is old tech - on demand is the future
Even Ofcom appears to be waking up to the fact that conventional TV channels will not be around for much longer.
It's good that they have looked to the future of broadcasting seriously at last. Too late for Project Kangaroo, unfortunately, although maybe the terrestrials could be persuaded to look at it again. http://informitv.com/2018/03/13/broa...on/#more-23298 |
Re: Linear is old tech - on demand is the future
More evidence:
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Seriously, Sun and evidence - 2 words that should not be mixed! |
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http://www.bbc.com/news/education-35399658 |
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Re: Linear is old tech - on demand is the future
The BBC sees its future as an internet broadcaster. This adds considerable weight to the idea that on demand and streaming will replace traditional broadcast channels in the foreseeable future.
http://www.csimagazine.com/csi/IP-ne...o-work-BBC.php |
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It's about time you made another post regarding this, OB, almost six weeks since the last one, and I do agree with you..............:) |
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I wonder who you may be referring to there, OB.........:D |
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Re: Linear is old tech - on demand is the future
Any doubts that linear TV through conventional channels will decline over time should be lessened by this report. Having heard about substantial declines in the US, this report confirms that there is a definite trend in Europe, too.
The UK is holding up better, largely I think owing to the presence of the BBC, but the writing is on the wall. My worry is that advertising will find a way of invading our viewing as traditional channels decline and streaming services advance. For this reason, I hope that most digital services that come to impose non-skippable advertisements will also have a subscription option without commercials. If there is no way to avoid commercials, the TV viewing experience would become unbearable for many. https://advanced-television.com/2018...ing-linear-tv/ Extract The bank adds that this shift to on-demand viewing means a consequential share loss for Euro broadcasters. “Compare a 5-30 channel home in a traditional DTT (Freeview/TNT) world with the almost unlimited content available on a mobile device, tablet or a broadband-connected “smart TV”, from YouTube, Amazon Video, Google Play, Vice News, Eurosport Player and national platforms like Daily Motion, Magine, Cofunk, Magine TV. Not all of these carry advertising, but many do. In this world, traditional broadcasters are clearly failing to replicate their share of TV advertising spend. We have shown this in prior TV Ad Monitors for all Euro TV groups, but we now have estimates based on our industry contacts for the latest UK online video ad share.” |
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