Re: Coming Soon to Virgin TV (2009)
Quote:
Originally Posted by Bailey Boy
(Post 34843911)
I am very happy to see ESPN HD coming to Virgin on Monday. It is great addition to XLtv Customs, but I am very disaported about ESPN Amerca disappearing for a couple of months right at the start of the scond half of the Baseball season we are going to miss the play-offs and the world series if ESPN Amercia goes off air. Who watches ESPN Classic any way, really old football match who cares! Come on Virgin just because Sky have a problem with EPG numbers should not mean your Amerca Sports fans should suffer.
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ESPN have only had a very limited amount of time to organise this new channel and with limited content at the moment to fill the channel it was clearly decided to just use their existing channel and to fit the American content around the newly acquired football rights.
ESPN did not know if they were going to be able to agree new deals with Sky and Virgin and so probably went with ESPN America as it was available on Sky and Virgin - worst case scenario they continue with their existing agreements and just add new content to the current ESPN America channel with a few tweaks.
I would have thought launching a new channel (even for such a large company like Sky and ESPN) takes a fair amount of time organise.
- Organising and recruiting employees, presenters, technical, directors etc
- Acquiring content
- Agreeing deals with Virgin, Sky and other providers
- Setting up the uplink to those providers
- Marketing new channel to customers
- loads more I imagine
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