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-   -   VOD : The future for linear TV channels (https://www.cableforum.uk/board/showthread.php?t=33699901)

theone2k10 17-04-2015 23:28

Re: The future for linear TV channels
 
Linear tv days are numbered that is without a doubt argue with it all you like end of the day more and more people are cutting the cord and using online, why do you think verizon, comcast, dish, hbo have invested heavily in online tv? Because they can see online tv is the future, sky have already invested in online tv with the skygo monthly the ticket. The proof is there in black and white.
Linar tv will not die out completely there will always be some sort of demand for it as for live sports companies like nbc, fox, bein, sky are already proving that people will watch it live online.
One thing is for certain virgin, bt,plusnet, sky etc will have to invest heavily into the structure of their broadband networks, guess what? They already are because they know more and more people are using online services such as Netflix, skygo, blinkbox.
Linear tv will still be here in 10 years but i think it will be very few channels.
Someone said Netflix has a limited number of shows, so does linear tv it's the way rights work.
I can't say much but i am part of a test group for a major provider who are ready to pull out of linear tv and move into online only.

Mad Max 18-04-2015 11:50

Re: The future for linear TV channels
 
Quote:

Originally Posted by theone2k10 (Post 35772332)
Linear tv days are numbered that is without a doubt argue with it all you like end of the day more and more people are cutting the cord and using online, why do you think verizon, comcast, dish, hbo have invested heavily in online tv? Because they can see online tv is the future, sky have already invested in online tv with the skygo monthly the ticket. The proof is there in black and white.
Linar tv will not die out completely there will always be some sort of demand for it as for live sports companies like nbc, fox, bein, sky are already proving that people will watch it live online.
One thing is for certain virgin, bt,plusnet, sky etc will have to invest heavily into the structure of their broadband networks, guess what? They already are because they know more and more people are using online services such as Netflix, skygo, blinkbox.
Linear tv will still be here in 10 years but i think it will be very few channels.
Someone said Netflix has a limited number of shows, so does linear tv it's the way rights work.
I can't say much but i am part of a test group for a major provider who are ready to pull out of linear tv and move into online only.


Nail on the head, not head in the sand, well said theone.....:clap::clap::clap:

telegramsam 18-04-2015 13:37

Re: The future for linear TV channels
 
I think linear tv will be around for many,many years t come. I doubt it will ever disappear completely. We need linear tv for live sports events as already mentioned but also for live news events or indeed news flashes. As far as I know on demand programs can`t be interrupted to inform us of a `news flash` such as a bomb going off somewhere or a member of royalty being involved in a crash,or can they? I guess someone will say they can or will do in the future.
What I`ve noticed more and more of is adverts before and sometimes during on demand programs which really irates me. I know it`s done to cut the costs down but still annoys me!

theone2k10 18-04-2015 14:18

Re: The future for linear TV channels
 
Quote:

Originally Posted by telegramsam (Post 35772370)
I think linear tv will be around for many,many years t come. I doubt it will ever disappear completely. We need linear tv for live sports events as already mentioned but also for live news events or indeed news flashes. As far as I know on demand programs can`t be interrupted to inform us of a `news flash` such as a bomb going off somewhere or a member of royalty being involved in a crash,or can they? I guess someone will say they can or will do in the future.
What I`ve noticed more and more of is adverts before and sometimes during on demand programs which really irates me. I know it`s done to cut the costs down but still annoys me!

You should see the ad breaks on USA channels and on demand lol we've got it light compared to them.

telegramsam 18-04-2015 18:15

Re: The future for linear TV channels
 
Quote:

Originally Posted by theone2k10 (Post 35772376)
You should see the ad breaks on USA channels and on demand lol we've got it light compared to Ithem.

I'. m sure your'e right and no doubt they'l increase in numbers here too in years to come

Stuart 19-04-2015 09:12

Re: The future for linear TV channels
 
Quote:

Originally Posted by Mad Max (Post 35772321)
Oh look, another mod backing up the other mod, how strange!

Mod status has nothing to do with it. Look through our posting histories, you'll find Chris and I disagree on a lot. Just not on this.

---------- Post added at 09:12 ---------- Previous post was at 09:10 ----------

Quote:

Originally Posted by telegramsam (Post 35772396)
I'. m sure your'e right and no doubt they'l increase in numbers here too in years to come

He's right.

They actually have breaks immediately before and after the credits, and while have breaks every few minutes in the programme.

passingbat 19-04-2015 13:04

Re: The future for linear TV channels
 
Quote:

Originally Posted by Stuart (Post 35772433)

He's right.

They actually have breaks immediately before and after the credits, and while have breaks every few minutes in the programme.

True, but the adds are much shorter --- on popular US streaming services anyway.

It is possible to spend less time watching a US show that way, than via a UK TV channel, even though there are more adds.

theone2k10 19-04-2015 13:37

Re: The future for linear TV channels
 
Quote:

Originally Posted by Stuart (Post 35772433)
Mod status has nothing to do with it. Look through our posting histories, you'll find Chris and I disagree on a lot. Just not on this.

---------- Post added at 09:12 ---------- Previous post was at 09:10 ----------



He's right.

They actually have breaks immediately before and after the credits, and while have breaks every few minutes in the programme.

I recalled 4 ad breaks through one episode of the goldbergs which is only a 25 minute show lol.
Although through revenge which is a 50 minute show there was 6 ad breaks each were about 1 minute 45 seconds long, i only know that as xfinity has a countdown at top of screen lol.Also on nbcsports live ad banners pop up at the top of screen quite often

---------- Post added at 13:37 ---------- Previous post was at 13:34 ----------

Quote:

Originally Posted by passingbat (Post 35772462)
True, but the adds are much shorter --- on popular US streaming services anyway.

It is possible to spend less time watching a US show that way, than via a UK TV channel, even though there are more adds.

This is true i use xfinity more than anything these days gone are my days of torrents (naughty i know).

theone2k10 19-04-2015 13:44

Re: The future for linear TV channels
 
1 Attachment(s)
Screenshot of nbcsports live ignore the blurriness my phones cam is crap, but it gives you a idea of the advertising in the USA.

Khenryashley 19-04-2015 19:23

Re: The future for linear TV channels
 
Quote:

Originally Posted by theone2k10 (Post 35772471)
Screenshot of nbcsports live ignore the blurriness my phones cam is crap, but it gives you a idea of the advertising in the USA.

I watched nbcsports(n) yesterday for the first time(thanks to you and my new fire tv)
I couldn't believe the advertising banners coming across the top left of the screen every few minutes.
Can't imagine it ever happening here. Or could it?

theone2k10 19-04-2015 20:18

Re: The future for linear TV channels
 
Quote:

Originally Posted by Khenryashley (Post 35772544)
I watched nbcsports(n) yesterday for the first time(thanks to you and my new fire tv)
I couldn't believe the advertising banners coming across the top left of the screen every few minutes.
Can't imagine it ever happening here. Or could it?

I wouldn't be surprised to see uk sports channels with advertising banners in the not so distant future if prices for rights keep sky rocketing.

steveh 22-04-2015 10:05

Re: The future for linear TV channels
 
Thought this chart from Nielsen is worth reproducing:

https://www.cableforum.co.uk/images/local/2015/04/8.png

Fundamentally, linear TV just doesn't scale in the way that content on streaming services does.

This from Cracked is worth a read too: http://www.cracked.com/blog/4-crappy...dy-saw-coming/.

spiderplant 22-04-2015 10:58

Re: The future for linear TV channels
 
Quote:

Originally Posted by steveh (Post 35773095)
Thought this chart from Nielsen is worth reproducing:


Fundamentally, linear TV just doesn't scale in the way that content on streaming services does.

Interesting chart but I don't know how you come to that conclusion. I suspect the pattern for streaming services would be much the same - a growth of content available, but people still watch the same old.

muppetman11 22-04-2015 20:33

Re: The future for linear TV channels
 
Quote:

Originally Posted by steveh (Post 35773095)
Thought this chart from Nielsen is worth reproducing:

https://www.cableforum.co.uk/images/local/2015/04/8.png

Fundamentally, linear TV just doesn't scale in the way that content on streaming services does.

This from Cracked is worth a read too: http://www.cracked.com/blog/4-crappy...dy-saw-coming/.

This is also a decent read.

steveh 23-04-2015 09:38

Re: The future for linear TV channels
 
Quote:

Originally Posted by spiderplant (Post 35773109)
Interesting chart but I don't know how you come to that conclusion. I suspect the pattern for streaming services would be much the same - a growth of content available, but people still watch the same old.

I meant more in terms of discoverability. The streaming services provide ways of finding related content that you might be interested in watching but with hundreds of channels it's hard to find entry points to the shows you might want to see.


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