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-   -   The future of television (https://www.cableforum.uk/board/showthread.php?t=33709854)

Hugh 18-11-2025 12:42

Re: The future of television
 
It's almost as if giving viewers a choice was good business...

OLD BOY 18-11-2025 13:08

Re: The future of television
 
Quote:

Originally Posted by Hugh (Post 36206490)
It's almost as if giving viewers a choice was good business...

Well, as I have said before, it’s the broadcasters themselves who want IPTV only. I’m not saying whether that’s a good or bad thing for viewers, but I do see where the broadcasters are coming from.

Chris 18-11-2025 13:11

Re: The future of television
 
Why do you believe a switch to 100% IP delivery will mean the end of linear schedules?

OLD BOY 18-11-2025 13:21

Re: The future of television
 
Quote:

Originally Posted by Chris (Post 36206504)
Why do you believe a switch to 100% IP delivery will mean the end of linear schedules?

Because maintaining linear channels is an extra cost to the broadcasters and new original content now tends to go to the streamers. A lot of work goes into assembling the schedules, working out timings and slotting in advertisements. It’s far easier just to upload to an on demand system and not worry about time constraints and filling in blank spaces. The broadcasters themselves say they don’t want to maintain two systems as it is added cost.

The FAST channels will continue if the demand is there. They are cheap and easy to assemble, the content is cheap and practically everything is second hand material. Some of our traditional channels may still exist as streaming channels if the government requires it.

Chris 18-11-2025 13:34

Re: The future of television
 
Quote:

Originally Posted by OLD BOY (Post 36206508)
Because maintaining linear channels is an extra cost to the broadcasters and new original content now tends to go to the streamers. A lot of work goes into assembling the schedules, working out timings and slotting in advertisements. It’s far easier just to upload to an on demand system and not worry about time constraints and filling in blank spaces. The broadcasters themselves say they don’t want to maintain two systems as it is added cost.

The FAST channels will continue if the demand is there. They are cheap and easy to assemble, the content is cheap and practically everything is second hand material. Some of our traditional channels may still exist as streaming channels if the government requires it.

The FAST channels are linear channels and they exist because the demand is there. All your observations have merit but your conclusions don’t fit your observations - you can see as well as I can that FAST channels came out of nowhere to occupy a space created for on-demand streaming because there is a demand even amongst people who are comfortable with IP delivered television for a pre-determined linear stream.

Once you accept the logic of meeting market demand for a linear scedule, you also accept the same logic that goes with everything else in a competitive marketplace - your offering must be more compelling than your competitor’s. The additional effort required - accurate scheduling of programmes and advertisements, deciding what shows to place where in order to draw in and hold on to an audience - becomes marketing spend that pays a return. Though I also think you’re over-stating how difficult it is for an established professional TV channel with its own play-out suite to actually do all that stuff.

Aside from all that, as long as it is necessary to maintain legacy delivery networks, whether cable, terrestrial, satellite or some combination of those, linear schedules will have to continue to exist because that’s the only way to deliver TV over those networks. I still think your imagined timetable for final shut-off of those networks is wildly optimistic.

OLD BOY 18-11-2025 14:10

Re: The future of television
 
Quote:

Originally Posted by Chris (Post 36206510)
The FAST channels are linear channels and they exist because the demand is there. All your observations have merit but your conclusions don’t fit your observations - you can see as well as I can that FAST channels came out of nowhere to occupy a space created for on-demand streaming because there is a demand even amongst people who are comfortable with IP delivered television for a pre-determined linear stream.

Once you accept the logic of meeting market demand for a linear scedule, you also accept the same logic that goes with everything else in a competitive marketplace - your offering must be more compelling than your competitor’s. The additional effort required - accurate scheduling of programmes and advertisements, deciding what shows to place where in order to draw in and hold on to an audience - becomes marketing spend that pays a return. Though I also think you’re over-stating how difficult it is for an established professional TV channel with its own play-out suite to actually do all that stuff.

Aside from all that, as long as it is necessary to maintain legacy delivery networks, whether cable, terrestrial, satellite or some combination of those, linear schedules will have to continue to exist because that’s the only way to deliver TV over those networks. I still think your imagined timetable for final shut-off of those networks is wildly optimistic.

I am only saying what the broadcasters want, Chris, and I am pretty confident they will get their way. I have already acknowledged that the FAST channels are a different case altogether, because they rely mainly on old cheap material.

The main channels in this country are becoming too expensive to run when viewed against the cost of new material, the reducing audience share and the amount of money the advertisers are willing to pay for their ads to appear. Their most valuable audiences are migrating to streaming, and that’s where the advertisers will go.

You have not commented on the channels that are leaving in favour of streaming, but you are giving undue weight to those few channels that have returned. If you recall, for example, I said from the get-go that it was too early for BBC3 to go streaming only, and sure as eggs is eggs, the channel returned. That was not unexpected. Similarly, the return of those children’s channels to Sky reflected the fact that they could profit from Sky subscribers who had were not yet able to access streaming services through their subscriptions.

We are never going to agree on this and in the end one of us will be proved right. Only ten more years to go and all will be clear.


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