Originally Posted by Chad (Post 35709845)

I suppose it's really difficult to truly quantify how successful SKY Atlantic really is, as it's only available on SKY and NOW TV. Most other popular pay channels are available on the likes of SKY, BT, Talk Talk, NOW TV, Virgin Media and UPC. Here's some statistics, 'cause I love statistics, to try paint an interesting picture.......or maybe not :)

I've taken viewing stats from BARB for SKY Atlantic, and SKY Atlantic+1, from the last week of every month this year. I didn't want to go over the top by listing every week so far this year but wanted to show a consistent snap shot.

January:

SKY Atlantic (661,000)
SKY Atlantic+1 (66,000)

= 727,000

February:

SKY Atlantic (871,000)
SKY Atlantic+1 (89,000)

= 960,000

March:

SKY Atlantic (701,000)
SKY Atlantic+1 (72,000)

= 773,000

April:

SKY Atlantic (899,000)
SKY Atlantic+1 (83,000)

= 982,000

May

SKY Atlantic (950,000)
SKY Atlantic+1 (101,000)

=1,051,000

June

SKY Atlantic (820,000)
SKY Atlantic+1 (84,000)

=904,000

Total over 6 months = 5,397,000

So on average SKY Atlantic gets a daily reach of 899,500. With 10,600,000 TV customers that means 8.5% of SKY viewers tune in on a regular basis.

If SKY Atlantic became available on all pay TV platforms there would be a potential reach of 16,800,000 (SKY 10.6 million, Virgin 3.8 million, TalkTalk 1 million, BT 1 million and UPC 400,000). If the viewing percentage of 8.5% carried over to a reach of 16,800,000 SKY Atlantic would get roughly 1,428,000 viewers per day. This then pushes the channel into the top 5 pay TV Entertainment channels ahead of FOX, on par with Comedy Central and GOLD and behind SKY Living and SKY One.

Of course the other SKY basics aren't on BT, and not all 16,800,000 pay TV customers will have access to the channel, but even with a bit of a swing in figures SKY Atlantic stays in the top 5.

P.S. I included factored in +1 viewing figures for GOLD, FOX, SKY Living and SKY One when considering Atlantic's position compared to other pay TV exclusive channels.

Originally Posted by Derekb108 (Post 35709701)

http://www.bbc.co.uk/newsbeat/26911291

Meanwhile sky's most exclusive show is Game of Thones this is highest illegally downloaded program.

Should we blame Sky for this because if it was readily available people would tape it on their v+ and tivo stbs and not download it illegally?

Originally Posted by 1andrew1 (Post 35709832)

I was initially surprised that Sky Atlantic was behind Sky 1 in the ratings but as others have said, Sky 1 is also available on TalkTalk, VM and UPC whilst Sky Atlantic is exclusive to the Sky platform.

Originally Posted by jj20x (Post 35709859)

If these are BARB ratings, UPC viewers will, presumably, also be excluded from Sky 1 ratings. Similarly, Sky platform viewers in the ROI should also be excluded as BARB only collects data for the UK.

Originally Posted by jj20x (Post 35709859)

So on average SKY Atlantic gets a daily reach of 899,500. With 10,600,000 TV customers that means 8.5% of SKY viewers tune in on a regular basis.

Originally Posted by Chad (Post 35709845)

I suppose it's really difficult to truly quantify how successful SKY Atlantic really is, as it's only available on SKY and NOW TV. Most other popular pay channels are available on the likes of SKY, BT, Talk Talk, NOW TV, Virgin Media and UPC. Here's some statistics, 'cause I love statistics, to try paint an interesting picture.......or maybe not :)

I've taken viewing stats from BARB for SKY Atlantic, and SKY Atlantic+1, from the last week of every month this year. I didn't want to go over the top by listing every week so far this year but wanted to show a consistent snap shot.

January:

SKY Atlantic (661,000)
SKY Atlantic+1 (66,000)

= 727,000

February:

SKY Atlantic (871,000)
SKY Atlantic+1 (89,000)

= 960,000

March:

SKY Atlantic (701,000)
SKY Atlantic+1 (72,000)

= 773,000

April:

SKY Atlantic (899,000)
SKY Atlantic+1 (83,000)

= 982,000

May

SKY Atlantic (950,000)
SKY Atlantic+1 (101,000)

=1,051,000

June

SKY Atlantic (820,000)
SKY Atlantic+1 (84,000)

=904,000

Total = 5,397,000

So on average SKY Atlantic gets a daily reach of 899,500. With 10,600,000 TV customers that means 8.5% of SKY viewers tune in on a regular basis.

If SKY Atlantic became available on all pay TV platforms there would be a potential reach of 16,800,000 (SKY 10.6 million, Virgin 3.8 million, TalkTalk 1 million, BT 1 million and UPC 400,000). If the viewing percentage of 8.5% carried over to a reach of 16,800,000 SKY Atlantic would get roughly 1,428,000 viewers per day. This then pushes the channel into the top 5 pay TV Entertainment channels ahead of FOX, on par with Comedy Central and GOLD and behind SKY Living and SKY One.

Of course the other SKY basics aren't on BT, and not all 16,800,000 pay TV customers will have access to the channel, but even with a bit of a swing in figures SKY Atlantic stays in the top 5.

P.S. I factored in +1 viewing figures for GOLD, FOX, SKY Living and SKY One when considering Atlantic's position compared to other pay TV exclusive channels.

Originally Posted by 1andrew1 (Post 35709860)

Great post. The only thought that comes to mind is should the 10.6m figure have the Irish households removed, thereby uplifting the Atlantic viewing figures to closer to 10% of Sky households?

Originally Posted by andy_m (Post 35709864)

You see, I've read this post and can't help thinking that it proves the opposite point that you were trying to make.

The inescapable conclusion is that you have far too much time on your hands :D Since you have Sky I can only assume this is because there is nothing worth watching on Atlantic! :D

Originally Posted by denphone (Post 35709775)

Indeed generally every Sunday morning we trawl though the EPG to pick up things that we might like for future series recordings.:Yes::no::spin::argue::juggle::sulk:

Originally Posted by Chad (Post 35709845)

I suppose it's really difficult to truly quantify how successful SKY Atlantic really is, as it's only available on SKY and NOW TV. Most other popular pay channels are available on the likes of SKY, BT, Talk Talk, NOW TV, Virgin Media and UPC. Here's some statistics, 'cause I love statistics, to try paint an interesting picture.......or maybe not :)

I've taken viewing stats from BARB for SKY Atlantic, and SKY Atlantic+1, from the last week of every month this year. I didn't want to go over the top by listing every week so far this year but wanted to show a consistent snap shot.

January:

SKY Atlantic (661,000)
SKY Atlantic+1 (66,000)

= 727,000

February:

SKY Atlantic (871,000)
SKY Atlantic+1 (89,000)

= 960,000

March:

SKY Atlantic (701,000)
SKY Atlantic+1 (72,000)

= 773,000

April:

SKY Atlantic (899,000)
SKY Atlantic+1 (83,000)

= 982,000

May

SKY Atlantic (950,000)
SKY Atlantic+1 (101,000)

=1,051,000

June

SKY Atlantic (820,000)
SKY Atlantic+1 (84,000)

=904,000

Total = 5,397,000

So on average SKY Atlantic gets a daily reach of 899,500. With 10,600,000 TV customers that means 8.5% of SKY viewers tune in on a regular basis.

If SKY Atlantic became available on all pay TV platforms there would be a potential reach of 16,800,000 (SKY 10.6 million, Virgin 3.8 million, TalkTalk 1 million, BT 1 million and UPC 400,000). If the viewing percentage of 8.5% carried over to a reach of 16,800,000 SKY Atlantic would get roughly 1,428,000 viewers per day. This then pushes the channel into the top 5 pay TV Entertainment channels ahead of FOX, on par with Comedy Central and GOLD and behind SKY Living and SKY One.

Of course the other SKY basics aren't on BT, and not all 16,800,000 pay TV customers will have access to the channel, but even with a bit of a swing in figures SKY Atlantic stays in the top 5.

P.S. I factored in +1 viewing figures for GOLD, FOX, SKY Living and SKY One when considering Atlantic's position compared to other pay TV exclusive channels.

Originally Posted by RichardCoulter (Post 35709873)

Do TiVo owners not find TiVo suggestions, wishlists etc adequate for this job (or does it often miss material that you would want to watch)?



Interesting to see that the +1 always (roughly) picks up another 10% of viewers. I wonder if this is representative of +1 channels as a whole? If so, I wonder if the presence of a +1 allows channels to charge 10% more to advertisers?

Didn't Sky agree to let Sky Atlantic go onto one of the smaller Pay TV operators, or did I dream it?

Originally Posted by Chad (Post 35709874)

I've always been suspicious that +1 channels are for revenue, rather than customer needs.

SKY Atlantic is only on SKY and Now TV at the moment. You need to stop eating cheese before going to bed :D

Originally Posted by Chad (Post 35709845)

If the viewing percentage of 8.5% carried over to a reach of 16,800,000 SKY Atlantic would get roughly 1,428,000 viewers per day.

Originally Posted by RichardCoulter (Post 35709873)

Interesting to see that the +1 always (roughly) picks up another 10% of viewers. I wonder if this is representative of +1 channels as a whole?

Originally Posted by Chad (Post 35709874)

I've always been suspicious that +1 channels are for revenue, rather than customer needs.

Originally Posted by Chad (Post 35709845)

I suppose it's really difficult to truly quantify how successful SKY Atlantic really is, as it's only available on SKY and NOW TV. Most other popular pay channels are available on the likes of SKY, BT, Talk Talk, NOW TV, Virgin Media and UPC. Here's some statistics, 'cause I love statistics, to try paint an interesting picture.......or maybe not :)

I've taken viewing stats from BARB for SKY Atlantic, and SKY Atlantic+1, from the last week of every month this year. I didn't want to go over the top by listing every week so far this year but wanted to show a consistent snap shot.

January:

SKY Atlantic (661,000)
SKY Atlantic+1 (66,000)

= 727,000

February:

SKY Atlantic (871,000)
SKY Atlantic+1 (89,000)

= 960,000

March:

SKY Atlantic (701,000)
SKY Atlantic+1 (72,000)

= 773,000

April:

SKY Atlantic (899,000)
SKY Atlantic+1 (83,000)

= 982,000

May

SKY Atlantic (950,000)
SKY Atlantic+1 (101,000)

=1,051,000

June

SKY Atlantic (820,000)
SKY Atlantic+1 (84,000)

=904,000

Total = 5,397,000

So on average SKY Atlantic gets a daily reach of 899,500. With 10,600,000 TV customers that means 8.5% of SKY viewers tune in on a regular basis.

If SKY Atlantic became available on all pay TV platforms there would be a potential reach of 16,800,000 (SKY 10.6 million, Virgin 3.8 million, TalkTalk 1 million, BT 1 million and UPC 400,000). If the viewing percentage of 8.5% carried over to a reach of 16,800,000 SKY Atlantic would get roughly 1,428,000 viewers per day. This then pushes the channel into the top 5 pay TV Entertainment channels ahead of FOX, on par with Comedy Central and GOLD and behind SKY Living and SKY One.

Of course the other SKY basics aren't on BT, and not all 16,800,000 pay TV customers will have access to the channel, but even with a bit of a swing in figures SKY Atlantic stays in the top 5.

P.S. I factored in +1 viewing figures for GOLD, FOX, SKY Living and SKY One when considering Atlantic's position compared to other pay TV exclusive channels.

Originally Posted by Chad (Post 35709871)

It's an interesting point you raise. I have no idea how many people in Ireland have SKY, and what viewing figures for the channel are. Found the Irish version of BARB but can't really understand it :D

http://www.tamireland.ie/box-clever/...hare-and-reach

---------- Post added at 23:01 ---------- Previous post was at 23:00 ----------



Now that Game of Thrones has ended, I've got 9 months spare :p:

Originally Posted by harry_hitch (Post 35709889)

That is a great post Chad, it still seems odd to me that for all the hype SA gets, SA would, in theory, still come in behind Sky 1 and Sky Living in the ratings.

Based purely on your figures (and also with my tongue placed firmly in my cheek) perhaps Sky would be better off making Sky 1 the exclusive channel?!? :)

Originally Posted by spiderplant (Post 35709878)

Except if Sky Atlantic is a major reason that people move to Sky, many potential viewers will have already moved.

Originally Posted by harry_hitch (Post 35709889)

That is a great post Chad, it still seems odd to me that for all the hype SA gets, SA would, in theory, still come in behind Sky 1 and Sky Living in the ratings.

Based purely on your figures (and also with my tongue placed firmly in my cheek) perhaps Sky would be better off making Sky 1 the exclusive channel?!? :)