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If the right investment conditions are in place.
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Good find, that silenced a few doubters!!
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What about everyone else? |
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I think Max was being ironic.
There is a heavy Northern Ireland bias to the list, though. VM are also doing a lot of building there. Is there a particular incentive offered? |
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Two companies are already offering 1gbs down 1gbs up though not widely available yet hyperoptic and gigaclear, also VM announced recently they are going to roll out 1gbs speeds but their downside is the upload speed is trash compared to others. |
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This increase in commercials will only lead viewers to abandon commercial TV stations in greater numbers, and so the spiral of increasing decay gets tighter. |
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All the big commercial companies will want more ads to increase their revenue, on the basis another minute of ads on ITV will squeeze the channels with lower ratings. It's perfectly rational and doesn't change my analysis.
Just for you though I'm talking up streaming https://www.cableforum.uk/board/show...8&postcount=20 |
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This doesn't just apply to the Orville.
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https://www.thedrum.com/news/2019/08...e-tv-ad-limits |
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Broadly I don't disagree with the principles of many of the points you've made. It's the final destination (no linear TV at all) and timescales I disagree over.
There are plenty of linear channels with a far smaller budget than ITV or Channel 4. |
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It's the smaller ones that will fail, in my opinion and as said before, especially the sat/cable channels. Ultimately, things may go full circle and the main broadcast channels could reign supreme as the choice becomes watching tv on a handful of channels or using the streamers.
That said, after watching the CBS Viacom merger presentation last week, that companies' management seem intent on having as many channels as they can along with as many streamers too. I think this is flawed and will fail, but they seem confident in their approach and the bulk of it will be ad funded. |
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The most lucrative returns from commercials come when younger adults watch them in droves. This is what brings in the readies for the TV channels.It seems that the millenials are veering away from the footie and do not watch the traditionally broadcast tv channels habitually, preferring to stream YouTube and Netflix. So the advertising that produces the best results will dry up, thus reducing advertising income still further.
It's all very well to claim that older people will continue to prefer the TV channels they are used to watching, but commercials aimed at them just don't really hit the spot. Advertisers won't want to pay a fortune to attract pensioners. This is why we will soon see a rapid decline of scheduled TV channels. What is to prevent it? |
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The media companies trying to prevent their loss of revenues, but I don't disagree Old Boy.
By the way, lots of articles on Digital Tv Europe at the moment on their front page which are relevant for this thread (look in the centre column for them): https://www.digitaltveurope.com/ |
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Most young people I know haven't got a lot of spare income to spend - it is older people who have more disposable income so maybe adverts should be aimed st them - especially as according to up you youngsters do not watch broadcast to channels. |
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Nobody is claiming advertising revenue will continue to be 'lucrative' - only that it'll continue to exceed the negligible costs of maintaining a linear presence for major media companies who own the rights anyway. |
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https://www.rxtvlog.com/2019/08/disn...ch-window.html Sky, which at one point looked as if it would come under the control of Disney before being snapped up by Comcast, has announced in the past week that it will be saying goodbye to two Disney-run services on its German and Austrian platforms, including film channel Cinemagic, sparking debate on whether Sky Cinema Disney and other linear Disney channels will continue in the UK and Ireland on Sky when current arrangements end in 2020. The current deal with Sky is likely to be the reason why the UK isn't among the first countries to get Disney+. Disney already pulled its children's TV service off Sky's Now TV in 2016, in a move linked to Disney's desire to control more of its rights on online platforms. But Disney has since gained access to a lot of content that's traditionally been broadcast on Sky, including National Geographic programming and first-run The Simpsons on Sky 1, meaning the stakes will be high for Sky. |
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The BBC have said that they will ultimately replace linear broadcasts with an internet delivered system. When asked when this would take place, it was said at least ten years, more like fifteen. A company that I own shares in used to own the DTT infrastructure, but sold it on. At first I thought that this was a mistake, but thinking back they probably sold it whilst it was still worth a decent amount. |
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The question you haven't asked is whether Disney doing this makes a viable platform as opposed to the guaranteed income month in month out from existing platforms. As yet untested. Of course, your digital advertising blogs won't ask that question! |
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It is merely the start of new content delivery that you've all been slagging OB of for. I've agreed with OB before and still agree with him. Time to get your heads out of the sand. |
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The fact that you question the viability of these platforms does not mean it is a problem. If it was, these companies wouldn't be taking this route, would they? |
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With the end result people paying far more.
A Now TV Cinema pass subscriber can get it for £11.99 normal or even less if they shop around for passes and 3/6 month deals. Under this new world you'll need a Sky sub (Universal) , HBO Max (Warner) , Disney + (Disney) plus whatever the likes of Paramount and Sony decide to do. Good luck at getting that in anyway near a tenner and there are many who like to watch movies from across the studios. |
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No, because not every business is a success, failure is a possibility. Some may find themselves coming cap in hand to existing platforms or other streaming services to bundle their content. The perfect example of this is Eleven Sports / La Liga. They believed a market was there for a product that simply wasn't. |
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I don't buy the argument that everyone will be obliged to subscribe to every streaming service imaginable. That would be a waste of money because even if you spent every waking hour watching TV, you would never be able to make much headway in getting through all that content. I understand what you are saying about some people wishing to watch films from different studios. However, most people I would suggest would achieve that by switching streamers periodically. There are no contracts locking you in, and so it will be pretty easy to do this. I dare say there will also be free versions of many of these streamers, funded by advertising, in the fullness of time. There seems to be a large sector of the population who would not mind sitting through unskippable advertisements, particularly if they are targeted. Needless to say, I am not one of them. I have just taken up a YouTube Music subscription, and it is such a relief not to have these commercials interrupting everything. ---------- Post added at 14:03 ---------- Previous post was at 13:59 ---------- Quote:
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Come off it OB your admitting it's more costly by going around the houses , the politician in you again.
Most people prefer a value for money one subscription covers it all (ie all the latest movies irrelevant of the Movie Studio ) |
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Despite what you say, there are plenty of people on these forums who endlessly talk about switching, obtaining the best deals and so forth. With streamers, you are able to access huge amounts of good content very cheaply. Switching streamers is extremely easy, as you well know. |
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The market for them was just not there end of..... ---------- Post added at 14:31 ---------- Previous post was at 14:26 ---------- Quote:
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It's not difficult for most to understand. Who can be arsed to keep switching when a new movie is released talk about a step backwards. |
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If I made the move now, I would not get all the streaming services on one box and there would be a few programmes my wife and I watch now that I could not access. I am not shooting myself in the foot by making my move prematurely. I make good use of Amazon, YouTube and Netflix as well as the BBC i-Player. I also get Now TV on my Roku, but with far fewer programmes than before worth watching on Sky Atlantic, I might ditch that in favour of StarzPlay before much longer. So I am half way there. ---------- Post added at 16:19 ---------- Previous post was at 16:12 ---------- Quote:
No-one in their right mind is going to subscribe to a dozen or more providers because the programmes would not be accessed - it is simply too much. That's why switching a service now and then will give you better access to a whole variety of programmes through different providers. |
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No-one in their right mind is going to subscribe to a dozen or more providers
Very true. However also why wholesaling content will continue provide value for many distributors removing peaks and troughs from their revenue streams and offering guaranteed longer term income. |
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I am confused. OB has written he is 'halfway there' to his streaming heaven. It is a reasonable assumption that therefore he has cut down on the number of linear channels available in his house in favour of streaming. Yet I am sure he told us he has just subscribed to VM's top package with the maximum available number of linear channels, all the more surprising as he often writes he does not like sport.
Perhaps Mrs OB does not share her hubby's enthusiasm for streaming. |
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Quite easy to keep track of new shows/movie, premiers etc with sites such as tvtime and trakt.tv but we are a very long way from linear tv being redundant, it will eventually but not in our lifetime one feels.
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What could be more exciting and alluring then watching a lovely bit of Black and White TV.;):D Attachment 28021 |
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What is being discussed here isn't comparable. A valid comparison would be a prediction that BT/Virgin and other existing suppliers would be replaced by many suppliers who aren't in the direct to home market yet because people would prefer to buy 4 or 5 different speed bundles and add them together to get 500 meg, than just buy it from Virgin. |
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Nobody here doesn't like streaming as a technology, but there's limitations that will make it much more difficult for it to outright replace linear - my only point has ever been the difficulty in reducing linear channels to zero. A proportion of British consumers need regulation because they are too lazy to shop around for better deals on gas and electricity. A further proportion seems happy to continue paying a mobile phone contract beyond the minimum period rather than switch to a SIM only deal. However they are going to rotate around streaming services every couple of months! All we are seeing here is a small number of users and their confirmation bias in action. |
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Comparing gas, electricity and mobiles to streaming isn't a valid comparison either. |
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Do you now see the stupidity in your argument? |
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I can only hope you see the stupidity in your argument. |
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Thank you all for your views on this, which are very interesting. I do think that some of you are fearful of the migration to streaming services because you don't actually use them at the moment.
Let me address some of these points. Grim talks about trawling through content listings of a miriad of streaming services being too much like hard work. I understand that concern. However, what is not being acknowledged is that if you are subscribing to Netflix or Prime, you will get regular emails telling you of new stuff that is now available. Additionally, if you go to the streaming service itself, all the new films and series appear in one place. I know so many of you believe that the EPG is their friend, but how much more difficult is it to look at stuff available on the Home page than trawling through the EPG? It is not a problem. I note the worries about keeping track of programmes offered by a diverse range of streamers. However, in the future, no doubt Virgin Media, Sky and BT will offer a page where all the programmes and films are displayed from different providers by category and popularity. This is the route being taken by Roku and I am absolutely certain that other providers will follow. Also, people are not recognising that there will be various means of selecting your programmes, for example by voice activation. You will be able to ask your V6 to find you, say, 'The Crown', and that will be displayed, with the name of the provider, and all that remains for you to do is click on it, assuming you subscribe to that service. The Amazon Fire Stick displays a menu of programmes that are provided by both Prime and Netflix, which scotches the negative thinking of some who still believe that one service would not show programmes provided by another. On the contrary, it is this 'everything on one box' which the streamers are now aware is a popular feature that they can replicate on their own menus. Grim is also worried about swapping streamers on the right day to ensure no overlap in subscriptions. To be honest, I think people will change streamers occasionally rather than every month, but presumably, everyone has a diary if dates are critical to ensure you don't overspend your budget. Just enter the date on your mobile phone and set the alert! jfman, as ever, throws a few wobblers. I think most of these points have been answered over time, but in relation to his statement about few suppliers being replaced by many suppliers, I simply don't agree that this will be a problem. Virgin Media and BT see themselves as super-aggregators, and although Sky has a lot of its own content, it probably (reluctantly, I suspect) sees itself going that way as well. If it didn't, why have they embraced Netflix? Ultimately, there will be a whole range of streamers available, and Virgin/BT/Sky will offer various packages so you can choose what you want, much as you have some choice of channels now with various packages. For channels, think streamers, and everything should fall into place. jfman's analogy isn't really relevant because what we should be comparing are the many channels with the fewer number of streamers. Although Legendkiller supposes that we are a long way from linear tv being made redundant, in common with many who believe things will change very gradually, I cannot agree with this. The pace of change is quickening in just about every field and technology is what is changing fastest of all. We are not waiting for the very last viewer to stop watching scheduled linear tv before it is put to bed. However, there comes a point where the number of viewers on these channels is insufficient to sustain them any longer. Our resident economist still carries his staunch belief that a TV channel can run on a sixpence, but if the advertising revenue is insuffiient to pay for decent content, people won't watch and advertisers won't advertise. I have said it before, but when ITV's advertising revenue crashed a few years ago, it was in serious trouble. That lesson needs to be learned. The number of people watching streaming services has mushroomed to over 52% of the TV audience. This is only going one way. Of course, the people to worry about in all this are the poor, who could not run to spending their money on pay tv or streamers. This will be catered for when the TV licence is scrapped and they can use that money to subscribe to Britbox and Netflix, or whatever other combination they choose. There will also be subscription free services supported by advertisements, ensuring that everyone has plenty of choice in the future. I acknowledge that the issues around sports broadcasting have yet to be resolved, but have no doubt that all sport will be streamed in the future. ---------- Post added at 14:26 ---------- Previous post was at 14:17 ---------- Quote:
People will choose which streamers they subscribe to by the content and the price. Isn't that obvious? Some people will delight in swapping services a lot, others will be interested in sticking with the ones they initially select. I still have a huge amount of content to watch on Netflix and Prime, so why would some people feel compelled to chop and change? You are thinking through problems that don't exist. ---------- Post added at 14:42 ---------- Previous post was at 14:26 ---------- Quote:
Once VM or another provider can offer me that and I'm not missing out on the programmes we want to see, I will change over. But of course we are not there yet. I am subscribed to the top VM package because it is available to me at only £1 above the price I was paying without the Sky premium channels. The fact that Sky Sports channels are included is as irrelevant to me as BT Sport being included in the old Full House. They go with the deal, which has saved me £10.99 in subscriptions for the Movie Pass on Now TV. |
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Couple of points though: People will subscribe based on content and choice. Somewhat obviously. However that same basis has Sky the market leader in this country and Virgin moving along nicely. Millions actually choose not to have pay-tv altogether. If people are agnostic to the delivery method, which I believe most are, why would that change? If they feel strong why can't the market leaders adapt? Point 2 Old Boy you have now contradicted yourself. People will not chop and change: Netflix and Prime will have more than enough television for anyone. An interesting notion, as ever the economist in me wonders what space there is in the market for new entrants at all if that statement holds true? It also appears to not enough content for your own household given you pay Virgin an eyewatering £99 a month for their services. |
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Oh I missed this bit:
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I've always said to a major content owner the additional costs of linear in addition to other distribution models is pennies by comparison. We have hundreds of linear channels many of which have tiny viewer shares. By comparison, even 10% of households watching linear only television gives a larger target audience than the Republic of Ireland. I'm sure they have television over there. |
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Point 1. I, too, subscribe to the pay tv channels and three streaming services (Netflix, Prime and Now TV, although I am currently considering ditching Now TV in favour of StarzPlay). I am still waiting for all the programmes we watch to be available on the streamers before we ditch scheduled tv altogether. However, I am saying this in the expectation that Virgin will allow subscribers to take the streamers only on a package, something they have not even hinted at yet. However, as more streamers become available, hopefully that will change. Point 2. Again, you claim a contradiction without explaining what that is. I have not contradicted myself, you are just reading into my comments things I haven't said. Some people will chop and change (as they do now) but the majority will choose the streamers they like best and stick with them for a while before reviewing their subscriptions. Some people say they don't like much on Prime and those people are the most likely to choose an alternative provider, but the choice isn't there yet. Things will look very much different in 2 or 3 years' time, when we can expect to be spoiled for choice. Once that choice is made, I think many people will stick with those providers for a few years before changing. ---------- Post added at 15:47 ---------- Previous post was at 15:46 ---------- Quote:
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The lack of content available and the shrinking advertising revenues will eventually sink the scheduled TV channels. Reports I have just been reading suggest this will happen by 2030, which is five years earlier than I suggested in 2015. |
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ITV, the largest non-state, non-subscription service in the country isn't a major owner of content? They just broadcast thousands of hours of nothing per month? They produce, and own the rights to, plenty of content.
You're, unsurprisingly, clinging to the ridiculous now. |
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I just spotted a further Old Boy classic.
when the TV licence is scrapped There we have it. All this chat has almost nothing to do with diversity of content, emerging tech or a brave and exciting future. It's Old Boy and his preference to dismantle almost anything state funded in favour of the private sector. Regardless of whether this is overseas companies or not. The biggest barrier to this, of course, is the notion you can buy a television in this country plug it in and watch the BBC. His fantasy is only fulfilled if linear goes because the BBC will have to be there if it continues to exist. |
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With the BBC in breach of their charter agreement with OAP free licences the charter may be null and void. Offcom *could* take them off air.
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Is it a Charter agreement to do it or investigate the feasibility of it? That's not the same thing.
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Go and find out what Gideon actually agreed to. Might surprise you.
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Link? You've obviously found it already.
https://www.bbc.com/aboutthebbc/repo...licence-policy They've spent an awful lot of time on something fundamentally illegal according to you. |
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This of course is a BBC document that has no relevance. I'm more interested in independent legal analysis.
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Ooer...
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https://en.wikipedia.org/wiki/List_o...United_Kingdom Anything on the legal status after June 2020? |
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I think there are a few of you on here who are just trolling and stirring up trouble. Boris Johnson commented only the other day about converting the TV licence into a subscription, so if you want to blame anyone, blame the government. Blaming me for stating it is simply ridiculous.:rolleyes: What has your 'notion' got to do with it? If the government legislate, your notion is shot to pieces. |
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You have all the credibility of a communist dictator enjoying all the exuberances of capitalism while telling the proletariat what to think. Comrades! You should get streaming! Uou should satisfy yourself with less choice! greater expense! You should lose straightforward access to content and instead use a range of apps! It will be wonderful! I'll sit with my V6 on the full package, the market leading product but if you could all cancel to assist the achievement of my glorious vision for the future, that'd be much appreciated! |
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I'm not sure it's my 'notion' that people can plug a TV in and pick up free to air television - it's reality, Old Boy! |
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Tony Blair said there were weapons of mass destruction in Iraq. Theresa May said there would be no 2017 General Election. Your faith in politicians might explain your faith in digital marketing blogs though! |
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I don't know why Old Boy seems to think Disney have viewers the same was as Manchester United have 'fans'. ---------- Post added at 19:47 ---------- Previous post was at 19:46 ---------- Quote:
Thanks for clarification. And you accuse me of trolling! You adopted someone else's argument without evidence simply because it was against me. |
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I ask, for the third time, can you evidence where the BBC would be acting illegally after 2020 if it didn't fund TV licences for the over-75s.
You are the one trying to take me to task here with something that should be available in a Charter, primary or secondary legislation. It's a quick win, surely? Unless you simply made it up. I can't prove something doesn't exist! |
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It's the same point as the Government saying it can push it to subscription services during the Charter.
What Boris says, and what Boris can do (also known as reality), are two different things. |
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I don't need to justify to you what I have said about the licence fee. It's a matter of record. The BBC know it is most likely to be abolished following the next licence review, and they are working towards that eventuality, whether you, Den or I like it or not. So stop trying to shoot the messenger. |
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You don't change your electric supplier ever month either! |
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So not as easy as you suggest to swap if you are watching something with a lot of episodes that get added weekly. Disney will be safe because of the amount and popularity of the content they own as will some of the established players although they may struggle to grow at the rate they once did. Others will struggle though in my opinion. |
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There are quite a few good series that have over 20 episodes MM but OB's thinking does not often equate with bread and butter reality.
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Yes, it will cost more but will be worth it for the sheer amount of different content IMHO. Really it all depends on the content available from each streamer. Disney+ will be giving us Marvel, Star Wars etc. MGM Stargate + the rest. Everyone will tailor their choice of streamer to suit their tastes. Only once we know what is out there and from whom will it settle down and people will pehaps choose 2 or 3 on a 12 month contract and have a couple of others for the odd month for certain content. |
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In a world of multiple streamers, I can only see an increase in password sharing between friends/family.
I'm sure these big companies have already thought of this though |
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