Re: Sky Atlantic on Virgin Media
Quote:
Originally Posted by Chris
(Post 35146801)
Exactly. I would be curious to know how many non-HD TV sets were sold, compared to the number of HD TV sets sold, during 2009 and 2010. The statistic is a little meaningless otherwise.
The more meanigful statistic is the basically static number of UK homes with a pay TV subscription of any kind - about 15 million, on a generous rounding up of BT plus VM plus Sky (incidentally, by last March only 2.5 million of those had an HD sub). There are about 26 million households in the UK, which is a pretty vast number of people, and, coupled with the suggestion that there are upwards of 24 million HDTVs now sold in the UK, suggests that:
1. Almost everyone now has an HDTV;
2. Perhaps one-in-10 HDTVs are connected to a subscription-based HD broadcast receiver.
There has always been a healthy scepticism over the worth of pay-TV in this country. Most (if not all) of those who own an HDTV and do not subscribe to a pay service, are either using Freesat (which has sold well over a million units, about a million of which are HD), are content to wait for Freeview HD to launch in their area, or simply don't care one way or the other.
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I think part of the problem here is that our government rushed the companies involved to introduce digital TV before HD standards were agreed.
This, I think has resulted in TV companies being a little reluctant to invest in HD equipment, having (in a lot of cases) invested in digital-ready SD equipment in the last few years.
The Americans, on the other hand, waited a little while, then went for HD. They also have the advantage that a lot of production companies are also involved in film making, so would have invested in HD equipment anyway (it can be used for film as well).
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