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Re: iPhone
I'm not an Apple fan (don't have any iPods, iPhones or general Apple gubbins), but I'm not convinced they have done anything particularly evil in this instance. They offered a partial refund for the difference after the price drop which is more than most companies would have done. Admittedly I'm a but dubious about the speed with which the 4GB model was canned - why bother with it in the first place?
Everyone seems to be focussing on Apple as the culprits when, as highlighted in the contract (and I quoted above) the real sting is the 2 year contract with AT&T. To be fair, AT&T need to do this to cover the costs that Apple have imposed on them. The overall cost of the package might be high, but very few new, high profile cutting edge products aren't. I don't see anyone accusing Sony of nasty behaviour for the high price of a PS3. |
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I am not complaining so much about the hardware/software side of Apple (I love Apple hardware and software), but the business side of Apple leaves a lot to be desired. |
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The sharp price drop so soon after the release of the phone is fishy I agree - either they were after a large mark up for the first few weeks or somebody needs to be fired for getting the price wrong, but the point was more that Apple were at least offering some people something (despite the catches) when they made the change.
AT&T aren't paying the same high subsidy that O2 probably will, but they are still paying Apple purely for the privilege of using the phone. While it might not have all the latest technology, the lure of an iPhone to switch operators does seem to be working - there are people in the US ditching their old phones and networks in favour of AT&T. Not because AT&T might offer a better service but because they have the iPhone. Maybe cutting edge was the wrong phrase - the iPhone doesn't even stretch as far as 3G (if memory serves) which means that operators have a higher operating cost to get the content to the phone that they want to make their money from. At the end of the day the whole thing is about working out what people are willing to pay and Apple proved that despite any limitations of the product people are willing to pay over the odds. They're not the only company to do this - our own government proves that point on a regular basis! |
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I would imagine they stock piled Iphones which cost a larger amount to produce and with increased production and the reduced cost of components this will have some effect on the cost of making it. Plus I think they figured they would sell even more with the drop.
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Picking one at random, the iPhone doesn't allow custom ringtones. Virtually every phone over at least the last 5 years have had the ability to either record them via the mic, import them, or compose them. If you want a ringtone for your iPhone, you have to buy it from iTunes, even if you have already bought the song for your iPod. So despite buying the song in full, you need to buy another 15 seconds of the same song. And its not about protecting artists, or the like. Its about squatting over the customer and fleecing them because they can. |
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Perception is Reality The Virgin fuel surcharge debacle is an interesting one. Had BA got to the competition commission first (probably hampered by a bigger burocracy) then VS would have been the bad guys and got the $$$$ fine! This is why Branson and Jobs protect the market image, the apple logo etc so vigourously. ---------- Post added at 09:18 ---------- Previous post was at 09:15 ---------- Quote:
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In the final analysis Apple really had little choice of carrier if they were to choose a sole carrier across the US. Compare http://www.wireless.att.com/coverageviewer/ to http://www.t-mobile.com/coverage/ These are really the only two nationwide GSM networks. Then if you want to look further into this and the fact the iPhone is a data device as much as a phone EDGE covereage on ATT/Cingular is also far greater. Verizon and Sprint/Nextel are not GSM TDMA but CDMA so incompatible with the iPhone handset / GSM infrastructure. Apple wisely chose to build a GSM phone so it could be rolled out globally. ATT IMHO had this in the bag (compared to say the UK when all 4 network operators have such similar coverage and network technology there was true competition). If they did not realise this and overpaid they are as dumb as the woman suing Apple over the price of her phone. |
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http://www.wireless.att.com/coverage.../popUp_3g.html To compare to the UK it would be like having 3G in London, Bristol, Birmingham, Manchester, Glasgow and Edinburgh and maybe on the rail and roads connecting but stray from there and you are back on 2G. 2.75G EDGE is the best nationwide network here. ---------- Post added at 09:41 ---------- Previous post was at 09:32 ---------- Quote:
Charging the price a market will bear. Early adopters will pay more to be early adopters. The Everett Rogers Diffusion of Innovation theory (from 1962) http://en.wikipedia.org/wiki/Diffusion_of_innovations
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http://www.wireless.att.com/cell-pho...era-phones.jsp All prices for 2 year contracts! I'm using my unlocked K800i so have no tie in at all! |
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iTunes will provide any 30 seconds of 1,000,000 songs for you for $0.99 each. Now if you own the song in iTunes already, you pay $0.99 for Apple to ringtone-ify it. Something I presume happens instantly on the fly and doesn't really cost them anything. Now, if you don't own the song, and just want a ringtone, you have to buy it in iTunes first for $0.99 and then pay the ringtone fee of another $0.99 for the grand sum of $1.98. As I said, how Jobs has the balls to get away with it and sleep and night, I really don't know. He gets away with it legally because its stipulated in the EULA so he can charge what he wants, but it suprises me how many in the Mac community just keep supporting it. Source *turns to camera 2* In other news... You can't keep a good hacker down Quote:
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I rarely see evidence of your popular stereotype of Mac users defending everything Apple does outside of forums populated by 13-year olds. ---------- Post added at 16:23 ---------- Previous post was at 16:19 ---------- Quote:
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Just because you don't like what I say doesn't give you the right to call me uneducated and uninformed. Quote:
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