Jake9
02-07-2008, 21:14
A complaint lodged by BT about the speeds of Virgin Media's broadband service has been upheld by the Advertising Standards Authority.
The challenge centred on its advertisement Hate to Wait?, which ran in the national media and featured download times for songs and TV shows.
BT argued that Virgin's usage caps meant that downloads during peak times would be slower than advertised.
The ASA has agreed and ordered Virgin to make it clear that speeds will vary.
Mod Edit (Matt D) - Quote cut down. Please respect copyright & do not copy & paste entire articles
http://news.bbc.co.uk/1/hi/technology/7483675.stm
Looks like virgins getting a kicking for not displaying the STM info properly.
The challenge centred on its advertisement Hate to Wait?, which ran in the national media and featured download times for songs and TV shows.
BT argued that Virgin's usage caps meant that downloads during peak times would be slower than advertised.
The ASA has agreed and ordered Virgin to make it clear that speeds will vary.
Mod Edit (Matt D) - Quote cut down. Please respect copyright & do not copy & paste entire articles
http://news.bbc.co.uk/1/hi/technology/7483675.stm
Looks like virgins getting a kicking for not displaying the STM info properly.