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Virgin aims to cash in on 2012 fever

# 26 October 2011, 07:39 by Chris T

Virgin Media is positioning itself to cash in on the wave of patriotism expected to wash in with the London Olympics and the Queen’s Diamond Jubilee in 2012.

The telco has pimped its logo with the addition of a Union flag. It says the revamped badge “reflects the company’s British heritage”.

A spokesman said the company wanted to: “symbolically remind people about all the fantastic things about our nation.”

He added: “With Britain celebrating the Queen’s Diamond Jubilee and hosting the Olympic Games next year, we believe there is no better time to show our pride and excitement about what it means to be British.”

Virgin Media, whose shares are mostly traded on the NASDAQ stock market in New York, began using the new logo on adverts for its TiVo set-top box before rolling it out across all marketing materials and websites.

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