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Virgin Media to launch 4 New HD Channels

# 13 July 2009, 17:00 by Cable Forum

Virgin Media said today that it is to launch four new High Definition (HD) channels. LIVING will be broadcast in HD, joined by HD channels from FX, MTV Networks International and National Geographic. All four channels will be available to Virgin Media’s 3.6 million TV customers. Virgin Media have stated that the first channel due to launch, will be towards the end of July.

Virgin Media said that that it will make its full range of HD channels available at no extra cost to its XL TV customers.

The new channels will offer HD content and programmes such as Grey’s Anatomy, Dexter and Generation Kill and some of the world’s favourite live music events in crystal clear Dolby Digital 5.1 surround sound.

Commenting on the new HD channel line up, Neil Berkett, chief executive officer of Virgin Media, said:

“As more homes become HD-ready, the launch of four new HD channels marks the next stage in the evolution of our pioneering TV service. Our line-up of HD channels and hugely popular on demand content is a unique and winning combination and we’ll continue to bring more sport, films, entertainment and documentaries to our customers.”

Virgin Media seem to have hinted that this is just the start, they are said to be in active talks with UKTV about a ‘Good Food HD’ channel.

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