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Virgin Media adds ITV Player to its Video-On-Demand service

# 8 January 2009, 15:06 by Chris T

Virgin Media and ITV have announced a deal to add ITV Player to Virgin’s Video-On-Demand (VOD) service. Up to 40 hours of ITV’s top-rated shows will be available to view for seven days after broadcast.

A further 500 hours of classic ITV comedy, drama and documentaries is also to be added to the VOD service’s ‘TV Choice’ section. The offering will also include a selection of ITV’s High Definition (HD) content.

Malcolm Wall, CEO of Content at Virgin Media, said: “ITV makes some of the country’s most loved TV programmes so we’re delighted to be able to offer so many of them to our customers.

“We already have the largest and best collection of entertainment available on demand and adding this vast amount of quality content will make our TV offering even more compelling.”

Ben McOwen Wilson, Director of Online at ITV, said: “Our ambition is make our content as widely available for audiences. We are thrilled to be announcing this deal with Virgin Media at a very exciting time for ITV.

“We know Virgin Media’s customers consume a lot of content on demand, and we are confident that with the massive appetite and growth of on demand content across our online sites during 2008 this deal will allow a new wave of viewers to enjoy our content; in a time when the way our audiences watch TV continues to transform.”

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