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Virgin Media in HD content deal with Channel 4

# 10 October 2007, 20:17 by matt

Virgin Media and Channel 4 have announced a deal regarding the distribution of HD programming from Channel 4 on Virgin Media’s V+ service via on-demand. The existing on-demand SD content from Channel 4, on 4oD, will now be joined by a selection of HD content.

The 4oD service enables Virgin TV customers to catch up on Channel 4 content free of charge for up to seven days after transmission, and also gives access to a library of Channel 4 programming on a pay-per-view basis.

In addition, the deal gives Virgin Media the option of carrying the upcoming Channel 4 HD, an HD simulcast of Channel 4, which is due to launch on digital satellite in December.

Virgin Media’s library of on-demand content already includes HD programming from partners such as FilmFlex, the BBC, and the History Channel.

Malcolm Wall, Virgin Media’s CEO for Content, said:

“We are delighted to be adding Channel 4 content to our growing line up of high definition programming. Virgin Media is at the forefront of technology advances in television and is not only offering its customers higher quality pictures in HD, but also the ability to watch what they want when they want it via the on demand service.”

Sarah Rose, Head of Video on Demand and Channel Development at Channel 4, added that:

“Demand for HD is increasing, and befitting our ambition for viewers to be able to access our programming when they want it and in a format of their choice, it’s important for us to be meeting this demand wherever we can. We are delighted that HD versions of some of our shows will be available to Virgin TV on demand users and look forward to increasing the amount of HD programming in our schedule over time.”

Source: Virgin Media press release

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