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Virgin Media Team up with Setanta Sports

# 22 July 2007, 01:41 by Cable Forum

Virgin Media and Setanta Sports announced on Friday that they have made plans to revolutionise the sports TV market. From 26th July 2007, new and existing customers who take Virgin Media’s XL basic TV package will be given six Setanta Sports Channels for free. All other customers on the other digital TV service packs can add the Setanta channels for just £8 per month.

Customers who are sports enthusiasts will benefit from over 250 sports events a year, including 46 live games from the Barclays Premier League, 60 matches from the Clydesdale Bank Scottish Premier League and the US PGA Tour golf, as well as European League football, rugby and horse racing from around the country.

From 2008, customers will also get 25 of the 40 televised fixtures from the English FA Cup, a selection of England football Internationals and the Community Shield.

Virgin Media claim in the press release that football fans who want all the live televised matches from the Barclay’s Premier League will pay over £110 less with Virgin Media than they would with Sky. Virgin Media says it will be the only provider, to offer all these matches under one contract.

Commenting on the deal, Malcolm Wall, CEO of content for Virgin Media, said:

“This deal will transform the world of TV sport and makes our XL TV package the best of its kind in the UK.

When we launched Virgin Media last February, we said we were going to shake things up, provide something unique and give our customers superior offerings. Today we’re making a down payment on our promise by giving our customers the very best sporting action combined with unbeatable value. But this is only the beginning. In terms of both sport and other new high value content, there’s much more to come from Virgin Media.”

Also commenting on the deal, Michael O’Rourke, co-founder of Setanta Sports, said:

“This deal emphasises Setanta’s determination to make premium sports content available to as many people as possible, at the best value possible.

Virgin Media’s XL customers will be absolutely delighted to get our sports channels for no additional charge. They will receive 46 exclusively live Premier League games, 60 Scottish Premier League games and all the live US PGA Tour Golf. It is compelling viewing for all sports fans, and the addition of the FA Cup and England internationals next year will make it even better.”

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