VOD : Linear is old tech - on demand is the future

[Phunkenstein]

https://variety.com/2020/biz/news/20...on-1203457940/

The estimates here show Disney & Comcast as the leaders with Netflix a close third.

[Mad Max]

Originally Posted by Phunkenstein

https://variety.com/2020/biz/news/20...on-1203457940/

The estimates here show Disney & Comcast as the leaders with Netflix a close third.

So they don't produce far greater amounts of original content annually.

[Raider999]

Originally Posted by Mad Max

So they don't produce far greater amounts of original content annually.

You should know by now that OB never lets facts interfere with his dream.

[muppetman11]

Originally Posted by Mad Max

So they don't produce far greater amounts of original content annually.

They produce more and have libraries of original content far greater than Netflix.

The rights to quite a few of the earlier Netflix Originals are actually owned by some of these other media companies as well.

Its not a criticism of Netflix for the price they charge it offers a good amount of original content and some must watch shows.

[OLD BOY]

Originally Posted by jfman

5G operators have no interest in the UHF spectrum. It doesn’t deliver the high speeds that will define 5G above 4G or 3G. Equally - the dramatic shift to working from home that is inevitable from the Coronavirus outbreak is going to shift data demand off of the mobile networks, out of cities and onto domestic broadband connections and into towns and villages.

H’mmm. How do you explain this, then?

“I think a lot of people are seeing 5G as possibly the replacement of digital terrestrial television transmission in general. If you talk to key broadcasters in the UK as well as other countries, broadcasters are looking to internet-based delivery as the main channel to the consumer in the next 10 years. Digital satellite, digital terrestrial, digital cable, whilst they are the main tenets of getting to our key audience at the moment, they are going to diminish significantly. There will still be requirements for efficient multicast to consumers and the use of the 5G technology toolkit outside of the service provider offering of 5G is something that’s of interest to broadcasters in that space.”

https://www.tvbeurope.com/media-deli...ption-of-media

Originally Posted by OLD BOY

H’mmm. How do you explain this, then?

“I think a lot of people are seeing 5G as possibly the replacement of digital terrestrial television transmission in general. If you talk to key broadcasters in the UK as well as other countries, broadcasters are looking to internet-based delivery as the main channel to the consumer in the next 10 years. Digital satellite, digital terrestrial, digital cable, whilst they are the main tenets of getting to our key audience at the moment, they are going to diminish significantly. There will still be requirements for efficient multicast to consumers and the use of the 5G technology toolkit outside of the service provider offering of 5G is something that’s of interest to broadcasters in that space.”

https://www.tvbeurope.com/media-deli...ption-of-media

Your quote doesn't address UHF spectrum at all. What it does float is the idea that broadcasters might be looking at deploying their own 5G multicast technology in order to directly reach viewers in the medium term. If that's the case, then it indicates that broadcasters still essentially have a broadcast mindset - otherwise they would be content to simply put their content on the internet and allow viewers to access it via their ISP (whether that's a 4G/5G mobile operator, ADSL or fibre). If there's any room for UHF here, it is conceivable that a broadcaster might want to use the UHF frequencies currently delivering DVB-T Freeview transmissions to deliver a future 5G based service instead. This, however, would still have more in common with our present understanding of broadcast TV than VOD.

[OLD BOY]

Originally Posted by Chris

Your quote doesn't address UHF spectrum at all. What it does float is the idea that broadcasters might be looking at deploying their own 5G multicast technology in order to directly reach viewers in the medium term. If that's the case, then it indicates that broadcasters still essentially have a broadcast mindset - otherwise they would be content to simply put their content on the internet and allow viewers to access it via their ISP (whether that's a 4G/5G mobile operator, ADSL or fibre). If there's any room for UHF here, it is conceivable that a broadcaster might want to use the UHF frequencies currently delivering DVB-T Freeview transmissions to deliver a future 5G based service instead. This, however, would still have more in common with our present understanding of broadcast TV than VOD.

I agree, it doesn’t address the UHF spectrum aspect of your argument, but what was of interest to me was the expectation that broadcast TV would migrate to IPTV within the next 10 years and that this would become the main method of broadcasting. I was pilloried for suggesting such a thing not long ago.

I also stated that the BBC had the working assumption that they would move to IPTV in the next TV licence period, and that was scoffed at as well.

It is clear to me which way this is going, but I guess people will believe what they want to believe until it stares them in the face.

The main thrust of the argument in this thread has always been over on-demand versus scheduled broadcast. There are a multitude of ways broadcast TV can be delivered. To be honest in our house we access broadcast TV over IP most of the time now, because our TV's iPlayer app boots up more quickly than our Freeat box; plus now we have 4G for our home internet we have the bandwidth available to do that. But in the terms of the thread title - which you chose, back in the day - when we watch a whole Saturday evening on the iPlayer we are still watching linear TV. The delivery method is secondary. The issues around on demand as an alternative to linear broadcast have to do with viewing habits, convenience and consumption of live events (not just sport - major light entertainment competitions and game shows also rely on live broadcast for their impact) on the one hand, and the technical challenge of near-100% nationwide coverage of fast, affordable internet on the other.

VOD platforms, as well as the national data nintrastructure, still rely on not everyone maxing them out at the same time.

[OLD BOY]

Originally Posted by Chris

The main thrust of the argument in this thread has always been over on-demand versus scheduled broadcast. There are a multitude of ways broadcast TV can be delivered. To be honest in our house we access broadcast TV over IP most of the time now, because our TV's iPlayer app boots up more quickly than our Freeat box; plus now we have 4G for our home internet we have the bandwidth available to do that. But in the terms of the thread title - which you chose, back in the day - when we watch a whole Saturday evening on the iPlayer we are still watching linear TV. The delivery method is secondary. The issues around on demand as an alternative to linear broadcast have to do with viewing habits, convenience and consumption of live events (not just sport - major light entertainment competitions and game shows also rely on live broadcast for their impact) on the one hand, and the technical challenge of near-100% nationwide coverage of fast, affordable internet on the other.

VOD platforms, as well as the national data nintrastructure, still rely on not everyone maxing them out at the same time.

I don’t think we are as far apart as all that. I have said on countless occasions that by ‘linear TV’ I was referring to the existing broadcast channels. It is pretty obvious to everyone, surely, that live shows and live sport will always be available, but instead of being broadcast by conventional methods, it will be streamed.

Although you say the delivery method is secondary, this was the whole point of the thread. Yes, it’s the content that is important, in fact that is key. But I do not believe that we will be accessing that content the way we do now in about 15 years’ time. We will access it by way of IPTV, and while some of our existing channels may be accessible by that method initially, as you can on Now TV and the BBC I-Player, as people learn the simplicity of choosing programmes from the icons on display, most people will end up doing that. In turn, the various streamers will phase these channels out altogether.

The fact that you have now told us that even you spend Saturday nights on the I-Player is reassuring!

[muppetman11]

Sport is already streamed and has been for years.

Originally Posted by OLD BOY

I don’t think we are as far apart as all that. I have said on countless occasions that by ‘linear TV’ I was referring to the existing broadcast channels. It is pretty obvious to everyone, surely, that live shows and live sport will always be available, but instead of being broadcast by conventional methods, it will be streamed.

Although you say the delivery method is secondary, this was the whole point of the thread. Yes, it’s the content that is important, in fact that is key. But I do not believe that we will be accessing that content the way we do now in about 15 years’ time. We will access it by way of IPTV, and while some of our existing channels may be accessible by that method initially, as you can on Now TV and the BBC I-Player, as people learn the simplicity of choosing programmes from the icons on display, most people will end up doing that. In turn, the various streamers will phase these channels out altogether.

The fact that you have now told us that even you spend Saturday nights on the I-Player is reassuring!

I spend Saturday nights watching BBC1. The means by which BBC1’s entirely linear schedule arrives at my house is neither here nor there. . Hundreds of my near neighbours don’t have this choice, however, because topography means the 4G signal is poor in most places locally, and BT stopped running fibre about 3 miles from here. Internet for most is either ADSL (not very fast) or satellite (not very cheap, and not unlimited).

In fact if the Freesat box is already on we will still use that in preference to iPlayer because the picture quality from the HD sat signal is better than iPlayer, even when iPlayer has access to 7 or 8mbps.

Originally Posted by Chris

I spend Saturday nights watching BBC1. The means by which BBC1’s entirely linear schedule arrives at my house is neither here nor there.

In fact if the Freesat box is already on we will use that because the picture quality from the HD sat signal is better than iPlayer, even when iPlayer has access to 7 or 8mbps.

But that’s not linear, it’s ‘linear’...

[OLD BOY]

Originally Posted by muppetman11

Sport is already streamed and has been for years.

I know it has! But this I think will be the only way to watch live TV in the years to come.

There’s work to be done on the latency issue first, though.

---------- Post added at 17:00 ---------- Previous post was at 16:59 ----------

Originally Posted by Hugh

But that’s not linear, it’s ‘linear’...

It’s a linear stream.

[jfman]

I must ask, therefore, the following:

Yes, but you still have the bother of organising the schedules, filling the ads at specific slots, continuity announcements and so forth. You also have to pay for EPG slots, etc.

Why bother when you can just upload the lot?

https://www.cableforum.uk/board/show...postcount=1295

Game, set, match.

[OLD BOY]

Originally Posted by jfman

I must ask, therefore, the following:

Yes, but you still have the bother of organising the schedules, filling the ads at specific slots, continuity announcements and so forth. You also have to pay for EPG slots, etc.

Why bother when you can just upload the lot?

https://www.cableforum.uk/board/show...postcount=1295

Game, set, match.

What are you on about? The only ‘schedules’ will be for live events. Most programmes are pre-recorded.