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Old 19-02-2008, 01:00   #54
BenMcr
Virgin Media Staff
 
Join Date: Nov 2006
Location: Manchester
Services: Virgin Media V6 and TiVo, Full House TV, VIVID 300
Posts: 16,243
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Re: Virgin Media Ad Deal - Would you be opting out?

More here, here, here and here

Quote:
Phorm’s platform connects the Internet Service Providers with advertisers and Web sites, allowing online ads to be targeted according to a user’s anonymous browsing trends.
Quote:
Phorm’s platform remembers the subjects a user has searched for and links this information to a user profile. The actual users and their Internet numbers remain anonymous.
Quote:
The system tracks recent sites visited by the user and any keywords they have entered to search engines to identify their interests, but replaces their identifying details with a random number that cannot be traced back.

“We cannot know who you are or where you’ve been,” said Kent Ertugrul, chief executive.
Quote:
Phorm (LSE: PHRX.L - news) 's technology will provide the ISPs with a new online advertising platform, the Open Internet Exchange, which will enable targeted advertising based on the search and browsing habits of the service providers customers, although the system anonymises the ISP data thereby safeguarding online privacy by protecting the identity of the consumers.
And from Virgin's own privacy policy

Quote:
Disclosing your information
Here's when we may provide information about you:

To employees and agents of Virgin Media to deal with any accounts, products and services provided to you by Virgin Media now or in the future.
With your agreement, to Virgin Media group companies and other Virgin companies (e.g. Virgin Atlantic), whose products and services may be of interest to you.
To search the files of a credit reference agency, which will keep a record of that search, when you apply for service. Additionally, details of how you conduct your account may also be disclosed to the agency. This information may be used by other organisations in assessing applications from you and members of your household.
We may use aggregate information and statistics for the purposes of monitoring web site usage in order to help us develop the web site and our service and may provide such aggregate information to third parties for example content partners and advertisers. These statistics will not include information that can be used to identify any individual for example, '10,000 people clicked on an advertisement yesterday'. We will not pass on your personal information to third parties except in accordance with this policy and our Terms and Conditions or where we are required by law to disclose that information.
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