Thread: VOD Linear is old tech - on demand is the future
View Single Post
Old 02-11-2018, 16:42   #392
OLD BOY
Rise above the players
 
Join Date: Mar 2008
Location: Wokingham
Services: 2 V6 boxes with 360 software, Now, ITVX, Amazon, Netflix, Lionsgate+, Apple+, Disney+, Paramount +,
Posts: 14,604
OLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronze
OLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronze
Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by Chad View Post
I didn't take that from the article at all. Maybe it's been edited since you posted the link.
Yes, something has changed. Here is a different link on this story.

https://advanced-television.com/2018...inues-decline/



Globally in 2018, linear TV has shown no new signs of life; ratings continue to fall, even with mainstays like the NFL. Despite this, linear TV has sustained advertiser demand, implying the perception that linear TV is as effective and essential as ever, but for how long and in what balance relative to alternatives?



---------- Post added at 16:42 ---------- Previous post was at 16:39 ----------

Quote:
Originally Posted by Horizon View Post
Nope.

It's the same as high street shops.

It used to be exciting going into department stores and browsing all their multiple selections and walking along the high street browsing the multiple different shops. But the shops never changed. They replicated themselves so that every high street looked identical to each other with the same chain shops and people got bored with them, then Amazon and other online players came along...

Why would future generations (assuming they can afford to pay for the streamers), choose tv channels, most with adverts, over instantly available shows ad free?

As I keep saying in others threads, the biggest piece of evidence I can put forward as to why we're into a whole different world with tv now and why linear will decline somewhat is simply to look at what Rupert Murdoch did.

He built up a company over decades, only for Netflix to come along and destroy the business model he knows.

The days of television being dominated by a few broadcast channels ended when Rupert Murdoch launched Sky. He was the disrupter, the new kid on the block then.

The days of linear tv dominating ended when Reed Hastings decided sending DVDs out to people was a pain in the arse and it much better to stream all the stuff over the internet. Things move on. Simple as that.

(Having stuff like Jeremy Kyle and Come Dine with Me, just hastens the inevitable decline of most linear tv.)
I agree 100% with your assessment, Horizon.
OLD BOY is offline