[denphone]

Originally Posted by OLD BOY

Chad has referred only to Sky and BT. I agree with him that while the competition is between those two, Sky will probably continue to win every time, as long as they can maintain or increase their audience share.

The problem for Sky is that there are other challengers waiting in the wings. They have even bigger pockets than Sky and could outbid them if they wanted to. The big question is, will they do so, and will this translate into even higher prices, which is clearly what you believe, or will the new players have different models that see lower prices to bring in a bigger audience and help to combat piracy, and will they sell on their rights to enhance the income to pay for this so that at least some matches can be shown on more platforms?

For these answers, we will have to wait and see. However, simply to respond doggedly that it will never happen without giving an explanation does not really contribute to this debate convincingly, although that view may be your genuinely held opinion.

You seem to be changing your argument every day OB as first you said it was inevitable that Sky would lose the big Premier league rights to the big new shiny rivals and now you seem to be backtracking from that stance and now say you are not so sure so which one is it? as my stance has always been the same for the simple reason in that Sky will not give up the big PL football rights in a month of Sundays even if the bidding rights auction increases by 20% plus and even if it means higher prices for customers as do you think the streaming giants are suddenly going to win these rights by bidding £6 or 7 billion and then do you think they are going to be giving it to their subscribers for diddly squat because if you believe that then you need to come down from the planet Zarg as that ain't going happen and the sooner you realise that the better.