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Re: Virgin Media Ad Deal - Would you be opting out?
Yes websites do rely on advertising. Before Google Adsense, this site was totally reliant on donations and the goodwill of the team at that time to pay for the server costs. es people find ads annoying and a balance needs to be struck so they are visible but not obtrusive. Those who opt out by use of ad blockers fair enough, but it's like the dimminishing returns TV advertisers are seeinng. One day the quality of your user experience will drop if the income doesn't pay the outgoings.
Adsense and similar systems can at most only know what the website owner knows about their visitor, i.e. which pages / web content on that site the visitor has seen. Ads are at most targeted to the webspace being viewed, rather than the user.
This proposed phorn method of serving ads is so much more invasive of the user's privacy than previous methods. It is clearly big brother technology. That somehow my webbrowsing habits are being tracked "annonymously" but they aren't annonymous since somehow my identity is allocated a random numer (a database allocation must control that which somehow must identify me so it isn't anonymous), makes it vulnerable. In turn, somehow the website's thaht serve up this system of ads, will be able to link me to the random number. Wouldn't take that much before the phisher type scammers work out how to use this random number against me.
I wonder what OFCOM and the Data Protection Commissioner have to say about all this?
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