Thread: VOD Linear is old tech - on demand is the future
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Old 07-11-2018, 15:30   #403
OLD BOY
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Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by muppetman11 View Post
The point you seem to be missing with this shift from linear viewing to On Demand the advertisers have to advertise somewhere get ready for adverts before and after your On Demand shows.
The answer appears to be to permit viewers to choose between subscriptions with no ads and no subscriptions (or less costly subscriptions) with ads.

Anyway, why should the media companies be concerned with the plight of advertisers per se? They are only interested in relation to their own funding models.
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