Thread: VOD The future for linear TV channels
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Old 26-09-2016, 17:06   #988
OLD BOY
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Re: The future for linear TV channels
Interesting to see from this article that the latest figures show live viewing in the US declining less slowly overall during the second quarter, although there is a clear difference in the viewing habits of younger people.

http://advanced-television.com/2016/...osses-slowing/


Nielsen: Live viewing losses slowing


The amount of time spent watching live TV dropped in the second quarter but the erosion is slowing, says Nielsen. According to its Q2 Total Audience Report, consumption habits in the US continue to change but live viewing remains dominant and changes appear to be moderating except when it comes to mobile viewing, which is still expanding.

“People spent 4 hours and 9 minutes per day on live TV, down 2 minutes from 4:11 in the second quarter of 2015,” Nielsen said. Live viewing dropped 8 minutes per day from 2014 to 2015.


The number of homes with subscription video on demand continued to rise, hitting 53 per cent in the second quarter, up from 45 per cent a year ago. Time shifted viewing on DVRs was up one minute to 39 minutes per day. Internet use was up on PCs, to 57 minutes from 43 seconds, and the most noticeable increase came in the amount of time using apps.

In homes with SVoD subs, fewer channels are viewed. Among all adults, the number of channels viewed per month in SVoD homes was 18.6, compared to 19.8. Fewer channels were viewed by younger viewers, and even fewer of those viewers had access to SVoD. For example, viewers in the 18-to-34 year-old millennial group watched 14.9 channels on average. With SVoD in the home, the number of channels dropped to 14.3.
Last edited by OLD BOY; 26-09-2016 at 17:38.
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