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Originally Posted by Chris
As with so many arguments advanced in this thread, you start with the assumption that someone could change something about the (usually entirely successful) way they do things in order to accommodate a limitation of VOD.
It's pointless. People and corporations do things the way they do because they work.
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It seems to me that you're the one limiting things (and in a kind of patronising way). I've pointed out that it is perfectly feasible to do it. In my view, at this point in time, Netflix don't have adds
because they don't want them. If they ever wanted to, they would work with the corporations to make it work successfully for both parties.
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The only thing stopping them doing so now is that as a marketplace for ad agencies, they are small beer indeed, and it is worth their while to make a virtue out of a necessity.
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And that is the crux of our difference of opinion on this 'advertising' aspect of Netflix at this point in time: You believe they want to run adds, but advertisers aren't interested in them. I believe that, at this point in time, Netflix have no intention of running adds because they don't want to.