"ITV has denied it is interested in airing any of BT's Premier League matces."
http://www.guardian.co.uk/media/2012...?newsfeed=true
"We are not talking to BT about taking any of their Premier League matches for broadcast on ITV channels," said the ITV spokesman. "If BT were looking for a production company to produce their Premier League coverage, that is something that we would of course look at, as we do with other potential contracts."
"It is understood that an idea was floated that one, or potentially two maximum, lesser Premier League games might be shown on ITV in order to promote the sports channel BT intends to launch next year. However, a spokesman for ITV made it clear that the tentative idea was not something that the broadcaster was interested in."