Quote:
Originally Posted by Turkey Machine
Non-exclusive meaning they don't have to keep it for themselves. IMO it'd be in their best interests to make it available on Virgin's VOD - bigger audience that way.  |
Non-exclusive meaning they
can't keep it for themselves. It means they can show it on their own service, but MGM can also sell it to other VOD providers if it wishes. There's nothing to stop Virgin approaching MGM and also buying non-exclusive VOD rights, if it wants to.