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Originally Posted by daemon
As Virgin Media have contracted with Phorm I think we can assume that monitoring equipment is in place and we have little chance of changing that fact.
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That's a bit of a leap, daemon. All VM's recent public statements suggest that adopting Phorm is still under review.
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There is still a route of action which we can follow. There have been a number of posts to this thread suggesting the use of Firefox and Adblock Plus. If we adopt the use of these technologies en-masse then we deny Phorm their source of revenue by not following links to targeted advertisements.
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IF VM decide to go ahead with Phorm, then that's one course of action.
But it won't have much of an effect unless the majority of VM's broadband users can be reached and persuaded to do the same -- you and I are a drop in the ocean! And of course, reducing the value of the adverts may force Phorm to exploit more of your data to stay solvent!
Alternatively we could deliberately seek out Phorm-placed ads and click on every one!
But the adverts themselves (although the primary motivating factor) aren't the real problem with Phorm, as Tim BL pointed out yesterday: it's the ground-breaking, clickstream monitoring that should be our focus.
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So, do something proactive, install Firefox and the Adblock Plus and Adblock Filterset.G updater plugins and send a message to Virgin Media and Phorm that users are prepared to deny them revenue from our surfing.
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Sorry but VM and Phorm will not get your message: I doubt they'll even notice that you're not seeing ads.
Sign the petition, educate other VM users (and those of BT Retail + TT), write letters of complaint to the ISPs and your MP: cause a fuss now!
